When it comes to video uploading on YouTube, in fact, there are lots of things that brands need to take into account.
Undoubtedly, it is important to ensure that your video content is engaging enough in order to catch audience’s attention and encourage them to interact. However, the more crucial point that you need to consider while sharing videos on your YouTube channel is a regular schedule.
To have a schedule and stick to it is the key to success because video ideas come and go. It happens that sometimes you get inspired, create several videos, upload them and for the next few weeks you have no ideas at all. This is actually a problem.
Although, scheduling isn’t the most favorite task of YouTubers, but it is very important part in boosting their productivity, growing subscribers’ base and staying engaged with their audience.
In this article, you will be presented with 5 reasons why you should schedule your YouTube videos.
Let’s get started!
1. It helps to avoid rushing
Would you rather spend one day per week in order to make, edit and schedule your YouTube videos for the whole week in advance? Or you better choose to spend several hours each time you want to upload a new video on YouTube?
I am willing to bet that the second option is more similar to you, isn’t it?
It is not a secret that many marketers put off all the tasks related to uploading their YouTube videos until the last minute.
However, keep in mind that it is a bad tactic. Why? The answer is simple. When you do all the work on the last day before a deadline, you have a little time to decide what you are going to say or show. In this way, you rush and create an unattractive video content.
Therefore, in order to reduce stress, it is advised to schedule videos that you upload on your YouTube channel. Consequently, you will be able to create engaging, high-quality videos that will be watched by your audience and receive the higher engagement level.
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2. Saves time
Another benefit that you can get from scheduling your YouTube videos is to save time and spend it more effectively.
Just think about all the things you can do with these time savings!
For instance, you are able to devote more time to creating engaging video content, building a stronger online community, analyzing your YouTube channel’s results and see where the improvements are needed.
In other words, scheduling videos on your YouTube channel allows you to focus more on your strategy and less on logistics.
3. Helps to build a sense of expectancy
One of the most effective strategies every YouTuber try to implement while uploading videos on their channels is to evoke a sense of expectancy.
And here scheduling your YouTube videos can help you to create excitement among your subscribers without spending a lot of money on marketing campaigns.
All you need to do is to inform your audience on which days you are planning to post your videos by mentioning it in your YouTube channel’s description and stick to the set schedule. In this case, you will make your subscribers look forward to release of your videos and encourage them to engage.
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4. Content appears at the times your subscribers are the most active
Due to the reason that YouTube engagement and reach are decreasing, to optimize your YouTube videos’ posting time is an extremely significant task than ever before.
However, it is a life and sometimes it can happen that you will forget to share the video at the time when a majority of your subscribers is the most active.
While scheduling your videos on YouTube, you shouldn’t worry about being available to upload your YouTube videos when your audience is online and ready to interact. In this case, you don’t need to set any reminders because you schedule your videos to appear exactly at the time when your subscribers are likely to notice them.
If you share videos on your YouTube channel when your audience is active, there are much bigger chances to drive your videos’ engagement level. Greater engagement makes a positive influence on YouTube algorithm that, consequently, ranks your videos higher in searches.
5. Boosts your video ranking on YouTube
Nowadays, watch time is considered as the one of the most important ranking factors that YouTube applies to place your videos in search results.
Remember, the length of the videos viewed by you subscribers sends a signal to YouTube about the quality of your YouTube video. It means that the higher watch time, the better quality of your videos is.
Consequently, YouTube algorithm gives priority to videos that have a longer overall viewing session over those that receive a bigger amount of views.
However, how to encourage your audience to view your whole YouTube video?
Undoubtedly, in order to do this, your main task is to create an engaging and informative video content, but not less important is to upload videos on a regular schedule.
By scheduling videos on your YouTube channel, you let your viewers know when to come back to watch your latest videos. In this way, it is most likely that your YouTube videos will get more likes, comments and shares.
Keep in mind that videos, which are able to engage audience and receive a lot of likes, comments and shares, are usually ranked higher on YouTube’s first page.
Therefore, don’t give up the opportunity to schedule videos on your YouTube channel and you will notice how the visibility of your videos is improved.
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Wrapping everything up, in this article 5 reasons why scheduling your YouTube videos in advance may be a great tactic were discussed. I hope that they will be useful for you.
Scheduling your YouTube videos is one of the most effective methods to save your time and spend it on achieving your goals, like growing your business and audience.
Do you schedule videos on your YouTube channel? Please share your thoughts in the comments below!