Nowadays using social media platforms is a crucial success factor for brands.
Officially having more than 1 billion users, Instagram is not only a great way in order to develop social media marketing and show your brand to a global audience, it also helps to build a social community and daily engage with your customers.
If you already have your brand’s account on Instagram platform, without no doubts you should know due to what reasons it is the top social media channel.
So, in this circumstance, it is not a question of whether to use Instagram, however rather how to do it in the most efficient way. And here a tricky part begins because probably you want to ask:
How do I understand if I am doing everything right on Instagram?
How do I know if my social media strategy is working?
That’s why in order to evaluate your success on an Instagram platform, you need to start using Instagram Insights.
Instagram Insights is an analytical tool which gives you a valuable data about a demographic and geographic situation of your target audience, the most active hours of your followers, changes of your followers’ quantity, hashtags that provide the higher reach and posts which receive the biggest number of interactions, number of your profile’s visits and so on.
In other words, Instagram Insights can help you to evaluate you progress, track your social media performance and improve your future actions in order to reach your social media goals.
Although this tool in free of charge, it requires to switch from your Instagram personal account to a business account.
However, because of an opportunity to get insightful marketing metrics that show what you are doing well and what you need to change, it is worthy of convert to an Instagram account.
As you probably have already perceived that today the advantages of using Instagram Insights will be reviewed.
1. Instagram Insights help you to understand your target audience
One of the most beneficial reasons of using Instagram Insights is that it helps to get more knowledge about your target audience. In other words, Instagram Insights provide a data based on demographics.
It means that you will get distribution of your target audience on basis of their age, gender and language. Besides, this an analytical tool may show you the main locations of your Instagram followers.
If it comes out that you was concentrating on an improper audience, so according statistics collected from Instagram Insights try to understand how you need to change your content in order to fit an audience who are interested in your content.
What is more, from the first sight this analytical information can seem not so useful in order to perform on Instagram, however the more detailed data you will have, the better you will understand your audience and the more specific content you will deliver to them.
2. Know the best time to upload post
Not only can you get a better understanding of who your followers are, but also find out the most active time of your audience which will help you to better plan and schedule your Instagram posts in order to reach the bigger amount of people.
It is important to mention that Instagram Insights let you know the days as well as hours during which your target audience is the most active.
Actually, uploading posts at the time when your followers are the most active, does not ensure that you get the highest engagement level, the posting time more influences on Instagram algorithm which is crucial in pushing posts on users’ feeds.
In this case, when you know the exact active time of your followers, scheduling your posts is a great decision because it helps to stay consistent. Consistency is significant determinant not only for your target audience who want to get known with your brand and understand what to expect from you, but also makes an impact on how many users will see your post.
3. Measure success of your performance
Instagram Insights is a great analytical tool due to its provided opportunity to analyze your social media account’s overall performance. Using it you can easily track metrics like impressions, views, reach and engagement numbers that are likes and comments under your uploaded content.
Furthermore, you can identify which of your posts are at the top or in other words find out which posts received the biggest amount of engagement.
What is more, another important metric of your performance, which still has not been discussed, is how many users have saved your post. In this case, according the number of people who saved your post, it indicates that these people are interested in your brand and probably are in a consideration phase to contact with you and make a purchase.
So, after having useful performance metrics in numbers, the following step which you need to take is evaluation of these numbers and application of new actions.
4. Plan your future strategy
If you want to plan a successful strategy for your brand’s Instagram account, in this case you should have at least minimal understanding of favorable periods for growth of your brand, trends In this case, with Instagram Insights assistance you can obtain information in order to compare how your social media performance was changing over different time frames.
It will allow you to analyze your account’s situation deeper, see what actions you were implementing previously, make some assessments and improve a future strategy which you are going to try on your brand.
All in all, having an accurate, up-to-date data of your performance ensures you that you are not taking a gamble when you are planning about strategy changes.
All things considered that were discussed above, although being one of the most popular and influential social media platforms, Instagram is still constantly growing and becoming more and more significant in most of brands’ businesses.
However, a lot of people don’t know the benefits of Instagram marketing and how to measure their performance.
If you were also that one who was doubting about advantages of Instagram features, we hope that after reading this article you will begin to use Instagram as your brand’s main social media platform and analyze your performance using an Instagram Insights tool.