When Is The Best Time To Post Your Videos On TikTok?

When Is The Best Time To Post Your Videos On TikTok

Want to grow your TikTok profile? Click here and get more TikTok followers NOW!

If you already have a TikTok account, most probably you are wondering when is the right time to upload your video in order to reach a bigger audience and boost your engagement level.

In fact, figuring out the perfect time to post content on TikTok isn’t an easy task, but you can still find it out.

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Although there are lots of pages that provide you with general stats of the best time to post on Tiktok, however, you shouldn’t forget that trends are forming and changing every day.

Just because other user publishes a particular content during a particular time of the day and gains tons of likes and comments, it doesn’t mean that if you upload your TikTok video at the same time, it will generate the same results.

How to understand what is the best time exactly for you to post on TikTok?

Read ahead and this article should help you to find your brand’s personalized time to upload TikTok content to get the best results.

Let’s get started!

Why it is important to publish TikTok videos at the right time?

Some of you can be asking why the time you post videos on TikTok is so important.

You may also think that if you upload an engaging content anytime, it will bring you views, likes, comments or even increase your followers’ base. However, you are absolutely wrong! It is impossible to get great results without the right timing.

The time you select to publish your TikTok video content is indeed the most critical factor of your posts’ success. Knowing when is the best time to post will assist you in making a positive influence on TikTok algorithm.

TikTok primarily shows your video to a small group of people and sees their reaction in order to make a decision whether it is worth displaying your content to a wider audience or not.

In this case, if you upload a video on TikTok and audience at that time is inactive or even asleep, then you won’t get too much of initial impressions.

However, you have an opportunity not to face this problem, if you know when the best time to post is.

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When is the best time to post your videos on TikTok?

Before I dive into the methods how to find the perfect time to upload your TikTok content, let’s see what social media studies state.

According to researches, almost every TikTok video published from 9 AM to 11 PM on Monday – Friday beats any other video content and receives massive exposure.

However, as you have probably understood there is no one-size-fits-all approach when it comes to the best posting time. Every brand or influencer on TikTok will have a different perfect time to upload their content.

Actually the right time for you to publish the TikTok video content depends on a few factors. Where is a majority of your audience located? When your audience is using TikTok? When your earlier uploaded content brings you the highest engagement level?

And only after having answers to these questions, you will be able to create a great TikTok posting schedule and receive great video results.

In order to find the answers to these questions, you need to have access to TikTok Analytics. So, switch to a Pro Account and you will unlock useful data insights.

Below are the steps how to switch to a Pro Account:

Step 1. Go to your profile page and click on the three dots icon in the upper-right corner.

Step 2. Press on the “Manage my account” and tap “Switch to pro Account“.

Step 3. Select the category of your account and hit “Next“.

Step 4. Choose your gender and tap “Done“.

Step 5. Once you have switched, you will have access to TikTok Analytics.

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Where is your audience from?

Once you have access to TikTok Analytics, it becomes not difficult to determine where a majority of your audience is based & that will help you to understand what the right time to publish content on TikTok is.

By pressing on “Top Territories” section, you will be able to see from which countries people are watching you. However, TikTok doesn’t break this information down into cities.

So, for example, even if you know that your main viewers are from US, there are lots of different time zones that you need to take into consideration.

Of course, if your audience is based in Europe, then it is much easier to understand at what time you need to post in order to reach more people and receive a higher level of engagement. 

When is your audience awake?

The second question that you should be asking yourself is when your audience is most active.

The detailed information at what hours and the days of the week your TikTok audience is viewing your content can be find in the “Follower Activity” section of your TikTok Analytics.

Keep in mind that TikTok displays hours in UTC (Coordinated Universal Time) format. It means that you will need to convert your audience’s activity hours into the time zones of their location to know when to publish videos on TikTok.

Although this part can seem a little bit tricky, but it is really a simple matter of understanding time zones. For instance, if you know that a majority of your TikTok viewers is from UK and they are active at 5 PM UTC, then after converting it will be 6 PM BST time zone.

Don’t miss: Guide to Analyzing TikTok Video Performance Metrics

When your video content brings you the highest engagement level?

The final step in finding your perfect time to post on TikTok is to monitor at what hours and days the video content that has provided you with great results was uploaded.

You can easily review your video performance, including likes, comments, shares, views that it has received over the last 7 days under the “Content” tab of Analytics.

So, the formula in order to figure out the right posting time is the following:

Audience location + Audience time zone + Time when the most successful video was uploaded = The best time to post.

How often should you publish videos on TikTok?

In fact, there is no common rule how often you need to upload videos on Tiktok.

However, studies show that if you want your TikTok profile to look active, it is advised to publish your video content at least 5 times per week.

Want to grow your TikTok profile? Click here and get more TikTok followers NOW!

Wrapping everything up, in order to figure out the best posting time on TikTok, you have to look at several factors, like your audience’s location, their time zone, the time when the previously uploaded videos received the highest engagement level.

Only then you will be able to find the right time to upload your videos on TikTok and receive great results.

What time is the best for you to upload video content on TikTok? If you are still unclear about the topic of TikTok posting time, please write your thoughts in the comments below!

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