If you have been posting on YouTube long enough, you understand that it is not all about video content quality and consistency.
When you post your videos also matters a lot! If you are posting your videos on the right time, then your videos will get more engagement, more views and this will skyrocket your video rankings even more.
Imagine that majority of your viewers live in USA, what if you would post your video in the middle of the night? No one would watch it! Additionally, there are certain hours in the day when you can get more engagement and views than uploading at other time.
Keep reading further and you will find out when is the best time of the day & the best day of the week to post your video on YouTube.
Let’s get started!
When is the best time of the day to post on YouTube?
As I have mentioned earlier, it is really important to know the best time of the day to post your video on YouTube. By simply posting on the right time, the same videos can get very different results. Some users may even see a 100% change in engagement and views gathered to the video.
There have been many researches done on this subject, many of those represent similar results. However, best time of the day varies by which day of the week it is.
Here is the full list of the best time to post your video on YouTube (EST/CST time zones):
Monday to Wednesday (2PM – 4PM);
Thursday to Friday (12PM – 3PM);
Saturday to Sunday (9AM – 11AM).
As you can see, at working days it is best to upload your video right after the lunch.
However, at the weekend, it is best to upload your video right after you wake up, because people like to watch videos while having a breakfast or right after that.
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What is the best day of the week to post your video on YouTube?
Time of the day is important, however, don’t forget that day of the week plays a huge role too.
For example, viewership will start increasing from Thursday and peak at Saturday, Sunday. Viewership will drastically decrease on Monday and remain the same till Wednesday.
Having all this in mind, if you are uploading just a few videos a week, try to upload them somewhere from Thursday to Sunday. If you upload just one video a week, then your best bet would be to post it every Saturday.
Don’t forget that if you upload your video on Saturday, make sure that it is published within 9AM – 11AM, then you will get the most out of your video.
If you apply everything that has been said in this article and start uploading your videos on YouTube at the right time, you should definitely see increase in views, engagement and channel’s subscribers.
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I hope that you found this guide helpful and now know when is the best time to post your YouTube videos. If you have any suggestions, leave a comment below!