Have you just created your Facebook Business page and have a lot to tell to the social media world?
However, don’t be so fast! Before you start sharing your content every hour, it is advised to figure out when should you post on Facebook.
Many marketers can say that now with ever-changing Facebook’s algorithm, finding the best time to upload your content on Facebook has never been so hard. But actually it’s all about the knowledge of the business area of your brand, your audience’s behavior and preferences.
In this article, you are going to discover what is the best time to post on Facebook, so your efforts wouldn’t go unnoticed and would provide you with maximum visibility.
Let’s dive right into it!
When is the best time to post on Facebook?
Opinions on the best time to publish content on Facebook are somewhat divided. Some people say not to post too often because you will look spammy, others convince that if you post too little, then your audience will forget about your brand’s existence.
According to social media studies, the best days to share your posts on Facebook are from Thursday to Sunday. When it comes to best posting time, researches show that it is 9 a.m., when people have just started their work and got online for the first time. What is more, growth in click-through rate (CTR) is noticed between 12 p.m. and 1 p.m. when people are having their lunch breaks.
However, it is almost impossible to say what time and frequency will work for your brand and what will not.
Why? Just because every Facebook page is different, has its own audiences and acts in a various time zones.
Therefore, if Saturday afternoon is the best time to share content on Facebook for some brands, it doesn’t mean that it will suit your brand as well.
But don’t over complicate! Better spend your time and apply several strategies in order to understand what the right time for your brand to post on Facebook is.
Below are 3 different strategies to find the best posting time for your brand on Facebook.
1. Access the results provided by Facebook Insights
When it comes to the best time to post on Facebook, the first thing which you need to use is Facebook Insights.
Insights is considered as an effective tool because it helps to collect the demographic data about your audience, how they interact with your content and provides you with insights of your Facebook page’s overall performance.
In order to get all this information, just go to your Facebook page and click on the ”Insights” section at the top of your page’s screen. On the left-side menu there are different sections of your Facebook page Insights, while on the right side you can find various graphs and charts that display results of your performance.
If you just started with your Facebook page, then most probably that you don’t have a lot of data to analyze. In this case, you can evaluate the performance of individual posts and notice which ones have received the highest engagement rates.
Although you will have to cross-check the posting time manually in the “Published” column, however, it is useful for you in order to figure out when your followers are online and most likely to interact with your Facebook page’s content.
On the other hand, for more established Facebook pages that have more data to evaluate their performance, Facebook Insights gives an opportunity to see when their followers are the most active. You can do it by clicking on the “Posts” section in the left-hand menu. It will show you the graph when your fans are online, both by the day and time of the day. However, keep in mind the time zone which helps you to understand the peak activity hours for all of your followers.
If you hover your cursor over the times graph, you will be able to see at which hours your audience’s engagement on your Facebook page is the highest.
Furthermore, it is advised to open the “Page Views” section in order to get the number of people who have viewed your page. After that you may sort by a country or city and you will see what locations generate the most views.
Overall, Facebook Insights is a great way to understand when the best posting time exactly for your Facebook page is without relying on the numbers that can be suitable only for other Facebook pages.
Don’t miss: What Is The Best Facebook Posting Frequency?
2. Use A/B testing
Another useful method to figure out what the best time to upload your content on Facebook is to apply A/B testing.
When you publish the similar content at the various times, it assists you in understanding which time works better with your audience.
So, find out two different times and days when your posts receive the most engagement according to Facebook Insights and test them. In this case, you will be able to see how the same content’s performance varies based on the different days and times.
Actually, this strategy is useful when based on Facebook Insights suggests you to share content on your Facebook page 4 times per day, but you suppose that it is too much and want to find out better posting frequency.
Moreover, keep in mind that this action isn’t for one or two days. It might take a few weeks while you clearly understand what the best time to upload your posts on Facebook is.
Don’t miss: How To Go Live on Facebook: The Complete Guide
3. Evaluate your competitors performance
The last suggestion how you may figure out what is the most suitable posting time on your Facebook can be to perform an analysis of the competitors in your business field.
Therefore, go to Facebook, find several of your brand’s competitors and analyze their performance on Facebook. In this way, you will perceive what type of content people in your niche share on their Facebook pages and which posts receive the highest engagement level.
All in all, competitive analysis helps you to get the content ideas. So, improve them and apply to your brand in order to stand out from the crowd.
Don’t miss: How to Recover Deleted Facebook Messages
In conclusion, to understand the best time to publish content on your Facebook page isn’t so easy. It depends on your specific audience and what type of products or services your brand is offering.
Try to apply these strategies and you will undoubtedly find the best posting time that works for you.
What do you think about the best time to upload content on Facebook? Have you already found the best posting time on Facebook for your specific audience? If you still have any questions related to the topic, please write your thoughts in the comments below!