What is TikTok: Everything You Need to Know!

what is tiktok everything you need to know

Want to grow your TikTok profile? Click here and get more TikTok followers NOW!

While a majority of social media users is focused more on other platforms, like Facebook, Instagram or Twitter, almost no one noticed how TikTok became popular exceeding Instagram by approximately 238 million downloads.

As an amount of TikTok users is constantly growing, it is reasonable to believe that by sharing the right video content, TikTok can help you reach millions of people and make your brand go viral.

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Do you think it is time for your brand to start using TikTok? If your answer is yes, then your task is to understand TikTok more in depth.

Keep reading and in this article you will discover what TikTok really is, why you should consider using it and what you should do on TikTok to grow your brand.

Let’s dive right into it!

What is TikTok?

TikTok is a short-form video-sharing app, which is formerly known as Musical.ly.

It allows users to make and publish from 15-second to 60-second videos.

In fact, TikTok is similar to other video posting apps. You capture whatever you are doing, customize your video with elements, like background music, filters, special effects, stickers and then upload it for an audience to see. Once shared, TikTok community can like and comment on your content.

The main TikTok users are 24-years old and younger people. Although TikTok has a high concentration of teenage users, but you can also find users that are over 30 years old.

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Why you shouldn’t ignore TikTok?

In the recent period, TikTok is booming and there are no reasons why you shouldn’t try its capabilities.

Below are several arguments why you need to create a profile on TikTok and start posting videos.

1. It is an easy way to grab an audience’s attention

One of the most valuable features of TikTok is how it displays video content to its users.

All videos are presented in a full-screen format that means there are no other distractions and an audience’s attention is fully captured by content.

According to social media statistics, users spend an average of 52 minutes per day on TikTok. Comparing with other social media platforms, it is not so short period of time. It means that once people open TikTok, video content keeps their eyeballs glued to a screen and it is hard for them to look away.

As you have not more than 60 seconds, so, use them to the fullest in order to catch an audience’s attention and encourage them to visit your profile in order to check for more videos.

2. It is an effective way to build community

Do you know or not, but nowadays users consume most information through videos. That’s why it is important for you to start using TikTok.

By creating and uploading an informative and entertaining video content that demonstrates your brand, you will be able not only to evoke people’s interest, but also build community of loyal followers that can become your customers.

However, remember that it is not enough to just post videos on TikTok, you need to interact with an audience by replying to their simple comments and questions. When people feel a connection with you, they are more tend to follow you.

3. It is a perfect place for user-generated content

Keep in mind that millennials value authenticity and the opinions of influencers or their peers. They search for user-generated content while trying to decide what products to purchase or what services to use.

Here, TikTok can help you! It is considered as the best source of user-generated content. The only thing what you need to do is to encourage your fans to create videos about your brand products or services and re-share them on TikTok.

Especially, if your target audience are teenagers or young adults that don’t like to be disturbed with traditional ads, why not to try to show your brand through TikTok videos with user-generated content?

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What you can do on TikTok?

Now, as you know why it can be useful to have a TikTok account, it’s time to review the features that you have an opportunity to use while being on TikTok platform.

1. Create videos

As you have already understood that the basis of TikTok is video content. Users are allowed to make videos by recording them directly on the app or uploading videos from their camera roll.

Although TikTok video recorder lets its users create a 15-second or 60-second video, but keep in mind that there is an opportunity to share a longer video up to 5 minutes. In this way, you need to simply combine multiple videos from your drafts.

2. Co-create video content using duets

If you have a TikTok account, you are able to use its popular collaborative feature called duets. It allows users to create a video with another TikTok user by splitting the screen in half. TikTok duets are most often used to dance or sing the same song.

Overall, this feature helps users to make a compelling video content that, consequently, fosters engagement with their TikTok community.

3. Add music

Music is something that makes the TikTok videos complete and more appealing.

With Apple Music integration, TikTok allows users to browse through a built-in music library and find the perfect song that they can insert to the video they have created. By including a trending song into your video, there are bigger chances that it will become popular in TikTok community and receive a huge amount of likes and comments.

4. Apply effects and filters

Another thing that you can do on TikTok is to edit your videos by applying various filters and effect. For instance, you have an opportunity to add stickers, emojis, GIFs, write texts or even change your voice with special effects.

By including all these things into your TikTok videos you will make them more visually attractive that, consequently, will help you easier to grab an audience’s attention and encourage them to visit your profile for more content.

5. Organize live stream

The last feature that TikTok provides its users with is to stream the live video broadcasts.

However, keep in mind that only users who have more than 1000 followers can go live on TikTok.

Want to grow your TikTok profile? Click here and get more TikTok followers NOW!

To sum it all up, TikTok is a fun, entertaining and addictive app that has the potential to become the huge social networking platform in the future.

If you don’t use TikTok already, then it’s most likely time to implement it into your social media strategy!

What do you think about TikTok? Do you have an account on TikTok? Please share your opinion in the comments below!

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