When you hear the phrase direct messages or DMs, what comes to your mind?
Some social media users consider this feature to be spammy and not worth their time. However, they are absolutely wrong because they ignore its potential.
Direct messages are considered as one of the most powerful methods to improve a connection with your audience. And actually, there are so many uses for direct messages, especially now when you can insert multimedia content into DMs.
If you haven’t used direct messages before, it’s time to think about this feature’s positive effect on your marketing activities.
Therefore, keep reading and in this article you will learn how to use Twitter direct messages in order to break down the traditional boundaries between your brand and its audience.
Let’s dive right into it!
What is a Twitter direct message?
Direct messages are private one-on-one or group messages.
Unlike Twitter posts that are public and can be visible to all the approved followers of an account, direct messages show up only in the receivers personal inboxes.
What is more, Twitter direct messages have up to 10 000 characters limit and can include emojis, pictures, videos and GIFs.
You have an opportunity to send a direct message to any user or a group of users who follow you on Twitter. You are also allowed to reply to anyone who sends you a direct message even if this person isn’t your follower.
In this case, you need to enable a setting which lets you receive messages from anyone and, consequently, you will give your audience a private way to reach you out.
Why you should use Twitter direct messages?
Undoubtedly, it is very important what methods brands choose in order to provide their audience with a customer support service. One of effective ways to do it, is considered as Twitter direct messages.
When audience is turning to you with a request to resolve an issue or wants to leave a feedback, usually they share a sensitive information. In this case, direct messages will give your audience greater security.
Consequently, when audience see that there is a person behind the brand, they will be more open with you, they will fell that you care about them and value their opinion.
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6 ways to use Twitter direct messages
Below are some ways how you can use this Twitter feature to your benefit.
1. Provide better customer support
If you want to provide your audience with the best possible customer service, then it is advised to consider using Twitter direct messages. In this case, you will let any your brand’s fan or just curious customers send you a direct message without even following your Twitter account.
By using the function of Twitter direct messages, your audience can easily, quickly reach you and ask for assistance while choosing your brand’s products or services. Consequently, people will feel comfortably providing their personal details in direct messages during conversations with you.
All in all, Twitter direct messages is a great way to respond to audience’s questions related to your products or services or quickly solve a conflict before it gets heated. Communicating with your audience on the social media platform they are using can make them feel like they are receiving excellent customer service.
2. Connect with your industry influencers
If you are planning to release a new product of your brand into a market, it’s not a secret that you want to get the most out of this big moment. And here Twitter direct messages can help you!
Therefore, first of all, your task is to identify influencers in your niche and determine which ones could be a perfect fit for your brand. After that use direct messages in order to connect with these influencers and ask them to be involved in the launch of your brand’s new product.
However, don’t forget to mention what influencers can get out of collaboration with you.
If influencers are interested in your offer, they will share information about your latest product with their audience in a tweet. As a result, you most probably will be able to receive new customers and boost your sales.
3. Organize contests
Do you think about running giveaways or contests on Twitter? Then, group direct messages are considered as an effective method to get in touch with your contest’s participants.
So, while organizing a contest, create a Twitter group direct message where you will provide people with information, such as, all the necessary rules for taking part in a competition, deadlines, what the final results are and who is the winner.
4. Inform about upcoming events
Nowadays a majority of social media users check their Twitter accounts when they are on the go. In this case, Twitter direct messages are practical way to spread information about an event.
Take a list of people who registered for your event and start communicating with them before the event through personalized Twitter direct messages. Send them all updates and reminders related to your upcoming event.
However, keep in mind that it is significant to drop a Twitter direct message to participants when your event will be over. So, share a summary of the event or just invite them to come to your next planned event.
This kind of actions will help you to build stronger relationships with your audience.
5. Build and nurture relationships with your followers
Whether it is new followers or an existing audience, your the most important task is to create and maintain relationships with them.
In order to do this, you can start a conversation with your audience by sending them personal Twitter direct messages. For instance, ask users what brought them to your brand, offer your help or just thank them for their interest in your brand. Consequently, you will be able to transform your Twitter account’s followers into potential customers.
6. Offer limited discounts
Do you consider providing an amazing offer to your most engaged and creative audience for a limited time?
Great! So, make a tweet with a picture and ask your followers to write a comment, which they think will suit your image. Then send these people a Twitter direct message with a promocode that they will be able to redeem at your brand’s website.
In this case, you will not only surprise your audience with a unique discount, but also encourage them to make a purchase and strengthen relationships with them.
All things considered, there are lots of ways to use Twitter direct messages that may be beneficial to both you and your audience.
So, if you haven’t used Twitter direct messages before, then don’t miss a chance to try them.
What is your opinion about Twitter direct messages? Do you use them? Share your thoughts in the comments below!