Social media advertising should be essential part of every digital marketing strategy. It is an effective way to drive audience’s engagement, boost exposure and traffic for your business, generate leads to your website, get loyal customers or even increase sales.
Popularity of social media platforms such as Twitter and Snapchat is growing and consequently you can think that advertising on Facebook is a waste of time and efforts. However, it is not a truth.
Facebook is still the largest social media network in the world. So, if you are marketer and want to do social media marketing in a right way, then you cannot ignore Facebook because it is the place where you should advertise.
Don’t believe me? Well, then let’s take a look at 5 reasons why you should advertise on Facebook.
1. Facebook advertising is highly efficient
Nowadays Facebook has the larger users’ base than the population of China. Sounds incredible, right? However, with more than 2.41 billion monthly active users and 1.59 billion of people who log in into Facebook daily, Facebook is considered as an inseparable part from people’s contemporary lives. Probably this fact is not going to change soon while the social media influence dominates in our society.
What is more, social media surveys show that digital ads spending makes 51% of all advertising expenses. Due to this, Facebook is recognized as one of the main advertising platforms online.
If you are still doubting whether Facebook ads will give you success, then check Facebook annual revenue statistics graph and pay attention to the numbers, they speak for themselves. You will notice a constant growth of advertising revenue.
Furthermore, according to social media research, 78% of consumers state that they browse and discover products to buy on Facebook. It means that while searching for something on Facebook, users can notice your advertisement, press on it and automatically be transferred to your webpage. In this way, you as a marketer will receive the new traffic, customers and increase sales.
If you are ready to devote time and patience in order to organize the highly engaging Facebook advertisement, then you will see that Facebook ads work for you. As nowadays the social media users check their Facebook feed several times a day, but the average time spent there is only 20 minutes. In this case you have a short period of time to grab the attention of potential customer and make the unforgettable impression in order to get the most return on your efforts.
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2. You can reach your ideal audience
While other social media platforms’ audience is mostly teenagers and due to these limited demographics it can be difficult to reach your ideal target audience. But when it comes to Facebook, everything is much better because Facebook covers the broader audience, 84% of its users are adults aged from 30 to 49.
Besides, we have already discussed how many people use Facebook on daily basis, so don’t you believe that to advertise on Facebook is a powerful way to reach the target audience you are focusing on?
Actually, Facebook gives you an ability in various ways to reach the particular audience based on their behavior on your page, engagement with your Facebook profile and also it allows to specify the demographic elements, such as age, gender and geographical location. Using Facebook advertisements, you may attract really engaged customers who will help you to get a high return on investment.
All in all, with all available targeting opportunities suggested by Facebook and its’ impact on audience’s behavior, Facebook is considered as an ideal channel to reach the target audience which you concentrate on.
3. Advertising on Facebook is cheap
Ads are practically free. Don’t you think so? Well okay, that’s not quite truth.
The reason why it is important to advertise on Facebook is very clear. Just because getting traffic from the organic activity on your page will not give the best results. Unfortunately, social media studies reveal that the time when organic reach was effective is long done, due to this, your Facebook posts rarely appear on your audience’s news feeds.
However, there is a positive fact that Facebook ads cost cheaper than ads on other digital marketing channels, such as Google Ads or LinkedIn Ads. It is advised to set a rational budget for Facebook ads, so you don’t exceed your financial resources.
Moreover, Facebook ads allows you to target the specific audience who can find your post very relevant. Due to this, there are the high chances that by re-sharing your post, these users will make your content more visible to the wider audience without your need to pay for reach.
Actually the question is not how much it costs to advertise on Facebook, but what results your invested money will bring back. In this case, if you start to advertise on Facebook having a clear vision and well defined marketing strategy, then cost efficiency should probably surprise you.
As social media marketing expert, Brian Carter has emphasized that doing business you should be ready to spend at least 1 dollar per day on Facebook ads. If you will do this, you will get in front of 4000 people that wouldn’t have heard about you otherwise and probably win the awareness competition in your business field. However, if you can’t spend 30 dollars a month, then you shouldn’t do business in general.
How can you sell products or services to an audience when they don’t know about your existence because they never heard or saw you? It is impossible. So, better allocate a particular amount of money on Facebook ads and get more effective results.
4. Facebook ads’ campaigns are highly customized
Using Facebook ads, you may have a great experience of advertising. Comparing with another huge social media advertising platform Google, it can be seen that Facebook suggests to design ads in a way to reach your ideal target audience. It means that Facebook provides a big variety of ads’ formats to select.
While creating a Facebook ad, you will go through the 3 main steps where you set your campaign’s aims, define your audience, set budget and schedule, decide about ad’s placement and select format of your ad. The 1st step which means the basis of your advertisement, depending on your digital marketing strategy, you need to choose your Facebook ad’s objective, in other words, the action you want users to take when they notice your ad. There are selection of 11 different Facebook ads objectives that you can set in order to reach your strategical goal.
For example, if you want to generate sales for your business, you can suggest 15% discount of users’ first order to induce them to make a purchase. This means that you need to direct the audience from Facebook to your webpage, so the most suitable objective will be Traffic or Conversions.
At the 2nd step Facebook allows to create the highly targeted ad, in order to reach the right segment of your audience. Moreover, you are asked to decide where you want to display your ad, choose how much you can spend on your Facebook ad and how long to run this ad.
Lastly, at the 3rd step you need to design your ad’s visualization.
5. Easy to set-up process
Although to set-up a Facebook ads’ campaign takes time and efforts, however, this tactic gives the powerful results for your business. Various social media studies prove that if you use the right campaign for your digital advertising, then it can generate a high return on investment. Due to this, no matter is it small or huge business, everyone tries to use Facebook ads to get valuable results of their performance.
If you want to start, what you need is to log on Facebook business manager account, create advertisements going through 3 stages that were reviewed earlier and publish it.
What is more, there is an advantage that Facebook uses pay-per-click model, which means that you need to pay only when your ad is clicked. In this case, you don’t need a large budget to get started. Pay-per-click advertising assists people in creating highly-targeted ads and generate valuable analytics in order to understand audience engagement with the content.
In conclusion, advertising on Facebook is an effective way to expand your reach on social media. Facebook advertisements play the important role in your digital marketing strategy by helping to boost awareness of your brand, generate traffic to your webpage, create leads or even covert Facebook users into customers.
If you want to keep up and beat your competitors with successful performance results, follow my advice and start using Facebook ads.