Twitter allows you to use up to 280 characters in your posts. Usually, in order to fully state your opinion 280 characters are not enough. However, even having more space in your post, it doesn’t add much value to the content.
Don’t worry, there is a way out! Consider using emojis symbols because they will not only let you shorten your tweets but will also help to express your thoughts in a more engaging way.
Emojis are a fun, creative and what is more important – an effective method to add a bit of color and a dash of personality to even the most boring Twitter post and, consequently, grab audience’s attention.
What is more, do you know that emojis can make a huge difference in your click-through rate and general engagement level? No?
So, keep reading and you will learn more about this symbolic language of faces, flags and everything in between.
Let’s get started!
What are emojis?
Undoubtedly, for a young generation this is an obvious or even a silly question to ask, however, for those who are used to standard texts, emojis might seem a little bit unusual thing.
Therefore, emojis are simply small digital icons that have been created by Unicode Standard. Keep in mind that emojis represent ideas rather than just emotions. They include pictures of food, animals, plants, fruits and vegetable, business icons and much more.
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Why to use emojis on Twitter?
Now as you know what emojis exactly mean, it is time to discuss why you should include them into your tweets.
Most probably, you think, wouldn’t it be easier just to type out what you want to say in your Twitter post? Actually, not.
Here are benefits that you will receive if you start using emojis.
1. Emojis are international in reach
Believe me or not, however, the first advantage that you can get using emojis in your tweets is that you will be able to make your messages easily understandable and, consequently, reach audience from around of world with different cultures.
For instance, it is impossible to find a person who doesn’t understand an emoji for French fries or a hamburger. They have the same meaning across the world.
So, if you want to tell your Twitter audience that you are a fast food restaurant, in this case, it is much easier to put emojis rather than trying to explain it in various languages.
Overall, by adding emojis into your tweets, you make your message look less monotonous and enforce its meaning. As a result, you are able to stand out and hold a wider audience’s attention.
2. Emojis influence on increase of your tweets engagement level
A majority of social media studies prove that emojis make a positive impact on the engagement level of your tweets. In fact, by inserting emojis into your Twitter posts, you can boost their engagement by 25.4%.
Sounds good, isn’t it?
So, don’t hesitate to implement emojis into your Twitter marketing strategy and you will notice changes in your engagement rate.
3. Emojis help your brand to receive a unique personality
Brands itself are much more than the products they offer or their logo designs. Actually, they are similar to people, with their personalities and unique characters that help them to stand out from a crowd of other social media accounts and evoke interest of your audience.
In order to give your brand a unique character that will assist you in catching Twitter audience’s attention, it is advised to integrate emojis into your strategy.
It doesn’t matter whether your brand is fun, fresh or witty, emojis will humanize its identity and, accordingly, encourage audience to engage with your brand.
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Tips for using emojis in your tweets
Do you already want to get started with emojis on your Twitter profile, huh? Well, let’s review the several tips that should help you successfully implement emojis into your Twitter strategy.
1. Ensure that emojis fit your brand
Before you will add emojis into your tweet, you need to make sure that they are relevant to your brand and its audience.
Why it is important? The answer is simple. Keep in mind that emojis can’t be suitable for every brand due to their target audience, their communication tone or just their brand image.
For example, if you create custom tailored suits for men, in this case, usage of emojis is contrary to your brand identity and may even have a negative impact on your brand image.
However, on the other hand, if you are a shop that sells t-shirts for teenagers, then emojis will fit your brand tone and encourage audience to connect with you.
Overall, in order to receive the great results from your tweets performance, make sure that emojis are suitable to your brand.
2. Add emojis that meaning are clear
Another thing that you need to double check is whether the emojis you are planning to include into your Twitter post don’t have several meanings.
For example, you might already know that peaches or eggplants aren’t quite as innocent as they seem, but there are other less popular emojis that can also have another meanings.
In this case, in order not to leave room for misinterpretation and not to confuse your audience, it is better to insert in your tweets only those emojis that have a one clear meaning.
3. Don’t overuse emojis
Adding 1-2 emojis into your Twitter post will undoubtedly make a positive impact on the engagement level of your tweet. However, many users sometimes don’t notice how they start to overdose on their tweets emojis.
Your main aim is to stand out from a crowd of other engaging tweets, but in no way speak entirely symbols language, isn’t it?
Consequently, include emojis into your tweet only when they make sense, add additional attractiveness to your message and help your audience easily understand your Twitter post.
Wrapping everything up, emojis are considered as a simple and effective way to spice your tweets and receive more attention from your audience. What is more, they help to add some personality to your communication through tweets and humanize your brand.
Don’t miss a chance to try adding these little symbols into your tweets and you will notice the positive effect that they can make on your Twitter profile.
Do you use emojis on your Twitter account? Do you have your own advice regarding including emojis into Twitter strategy? Please share your opinion about emojis in the comments below!