The Best Instagram Video Format, Size & Dimensions

best instagram video format size and dimensions

Do you remember the days when Instagram was all about beautiful images? Well, that time has passed as more and more videos are being uploaded on Instagram every day.

That’s because videos on average get more reach (views) and engagement in general. Smart marketers and brands took advantage of video content to grow their Instagram accounts faster.

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However, uploading a video on Instagram is not enough. You need to know what type of video format does Instagram support. Also, you need to know recommended video specifications (size and dimensions) to make your video look perfect on Instagram.

Keep reading further and you will learn what is the best Instagram video format and recommended video specifications to ensure that your video remains high quality while viewed on Instagram.

Let’s begin!

The best video format to upload on Instagram

Keeping it short, the best video format for Instagram is MP4 (also named MPEG-4). Alternatively, you can use MOV video format too without any problems.

Your MP4 video should also include these video specifications:

  • Video width should be 1080 pixels maximum;
  • Maximum file size of 15 mb;
  • Frame rate of 30 fps (frames per second).

Video editing software that you will be using should allow you to select these specifications.

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Recommended video size (dimensions)

You can upload variety of different videos to your Instagram profile. Let’s talk first about the videos which you upload to your Instagram stories, Instagram live videos and recently released IGTV videos.

Best aspect ratio for these type of Instagram videos is 9:16, as this is the most common aspect ratio for most smartphones. According to the aspect ratio, the recommended size for your Instagram video would be 1080 pixels wide and 1920 pixels tall.

However, dimensions differ if you would like to upload a video to your Instagram feed. You have more options here. Accepted aspect ratio is anywhere from 1.91:1 to 4:5. What this means is that you have an option to upload taller (portrait) or wider (landscape) videos to your feed.

The size that we suggest to use for your feed videos is 1080 x 608 pixels (landscape videos) or 1080 x 1350 pixels (portrait videos). If you use these sizes then you will be sure that there won’t be any problems with sizing.

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Instagram Video length

There are different length limits applied to different videos uploaded on Instagram. As I have said earlier, you have an option to choose where you would like to upload your video. You can upload it to your feed, to your stories, to IGTV or share a live video.

Here is a list of video lengths:

  • Instagram feed video – up to 60 seconds;
  • Instagram live video – up to 60 minutes;
  • Instagram story video – up to 15 seconds;
  • Instagram IGTV video – from 15 seconds to 10 minutes.

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That’s it for this article. I hope that now it will be clear what is the best format and recommended size (dimensions) for your Instagram videos.

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