Undoubtedly, we live and do business in the social media age. The latter is part and parcel of our daily routines, allowing us to simultaneously communicate with people and sell various products and services. However, succeeding in doing business on social media requires time and effort. We’ll walk you through some must-take steps to build any social media campaign so you can take advantage of the wealth of connections these platforms have to offer.
Why market yourself on social media?
Short answer: just about everyone is on social media, which means your target demographic probably uses it in some capacity. Some people think social media caters to a younger demographic, but this is no longer the case. In this day and age, 4.2 billion people report using social media. So, it’s likely not a question of whether your target audience is on social media but rather which platforms they frequent.
Social media allows you to build a brand identity and control the message around your company. It is critical in connecting with prospective customers and getting your name out there. You can also use social media posts to direct traffic to your company website and get people acting on your CTAs in that way. So there is no reason not to launch a social media campaign in 2022, and we’ll help you do it right.
Steps to social media success
1. Know your audience
Arguably the most important part of any marketing is knowing your audience. Before you embark on a social media campaign, you should generate personas of the types of people you are trying to reach, for example, retirees, working parents, tech-savvy GenZ-ers, etc. Each of these personas will frequent different platforms and have a set of unique topics they like following.
Knowing these channels and subjects will allow you to tailor your marketing campaign to their interests. Moreover, this info will let you come up with alluring ads and adjust them to Popular Themes that circulate on social media, thus accumulating significantly more viewers in the long run. More on that right below.
2. Do some research
Explore what types of topics and sites your audience likes and examine what type of content resonates with your target audience. For example, some people are looking for engaging rich media that amuses them, while others will want hard facts that show them what they need to be doing in their industry and why your product or service can help them do it.
This is also where you study your competitors and see what is working for them and what isn’t. Of course, you want to set yourself apart from the crowd, but if the crowd is successful in your industry, then taking note of their strategies can be helpful in developing your own.
3. Choose your platforms
Based on the insights gleaned from the above steps, you can choose the social media platforms that will help you connect with the right people and provide content they will enjoy. For example, if you find that your young audience responds to video, you might consider Instagram and TikTok as the primary platforms of choice. On the other hand, if your audience is older and more interested in articles/text-based content, Facebook might be better.
You can develop a presence on multiple platforms (and we highly recommend it), but you don’t want to spread yourself too thin trying to spam them all. So instead, think about which platforms will be best for reaching your prospective customers and prioritize those.
4. Start creating your content
Now you’re ready to start posting some content and get the likes and shares rolling in. Of course, you will likely want to create some of your own content, but you can also link to others as long as you’re keeping things fresh.
For your own content, look at what search queries your audience asks and try to answer them. You can do this through anything from an infographic to a blog post to a YouTube video. Besides, try looking for free royalty pictures and creating some of your own visually dynamic posts. Google Analytics can help you determine what keywords and search queries you should respond to and make your content revolve around.
Partnering with others to boost your brand on social media is another fantastic idea. Influencers and non-competing businesses will be creating a ton of their content, and you can develop working relationships with them where you backlink to each others’ posts and articles. Create a posting plan to decide how frequently you want to post on each platform, and stick to it to keep your audience engaged.
5. Track your progress
The final step in creating a successful social media campaign is defining and measuring success. Again, Google Analytics and similar tools can help you here, as well as platform-specific metrics. For example, you can track what content is performing well on each platform, looking at likes, shares, and the sentiment of the discussion generated in comments. You should also monitor your website before, during, and after your campaign launch to see if you are getting more traffic and sales.
Social media is probably your best bet in reaching a broad audience and boosting the ROI of your marketing campaigns. Hopefully, these tips will help you get started on launching a successful social media campaign.