Although Instagram is known as a photo-sharing platform, however, not so long time ago Instagram started to provide its users with an opportunity to upload videos allowing them to share even more details about their daily activities.
With its 38% higher engagement rate, videos became even more popular than images on Instagram. The use of video on Instagram is considered as a great way to combine creativity with marketing content and, consequently, reach a bigger amount of target audience, catch their attention and encourage them to engage.
The truth is that you have a limited time to do this. However, having a strong knowledge about the different time limits for the different types of Instagram videos, you shouldn’t have any difficulties and it will only be useful in order to receive the best results.
In this article, I will explain how long can different types of Instagram videos be.
Are you ready? Let’s begin!
Instagram video length: how long can Instagram videos be?
Instagram videos may be as short as 3 seconds or as long as an 1 hour. But the answer is not entirely accurate.
Actually, it varies depending on where you decide to upload your video on Instagram. In other words, there are specific length requirements for different video types, like Instagram feed, Instagram Stories, Instagram Live and IGTV videos.
Let’s take a look at these 4 types of Instagram videos and discuss how long each of them can be.
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Instagram feed video length
If you want to publish a video on your Instagram feed, also known as your Instagram profile, then it should be no longer than 60 seconds.
However, if you see that your video is longer than a minute, that’s fine. The only thing what you can do in this case is to choose which 60 seconds of your video you would like to share and trim it down in order to fit the time limitations.
Once you have 1 minute video, you can easily upload it on your Instagram profile.
If you see that it is not enough of 1 minute of a video to show everything you want to your audience, there is an opportunity how you can get around the Instagram maximum video length.
Can you guess how? You can create a carousel post, which will allow you to share up to 10 videos in a one Instagram post. In this way, you need to crop your video into separate parts, each of them should be no more than 60 seconds long. After that just upload these cropped video parts sequentially into a carousel post.
Instagram Stories video length
Instagram Stories similarly as Snapchat Stories disappear after 24 hours, making this feature great for the videos that are less important than those that you want to show on your Instagram feed.
Actually Stories videos are pretty short, they can be only 15 seconds long.
However, lucky you are. If your video is longer than 15 seconds, Instagram will automatically split it up into separate 15-second segments and upload it at once as Stories. It is advised to be careful not to bore your audience with the several Instagram Stories of the same video. Better add functions, such as swipe or skip in order to show your audience more.
What is more, instead of uploading a video into your Instagram Story, you can just shoot your Story in the Instagram app. Instagram lets you to record up to ten 15-second fragments in one go. This feature is useful for marketers who are attending an event and want to show what is going on there their audience.
Instagram Live video length
When it comes to going live on Instagram, you have an opportunity to stream video to your audience for up to 60 minutes. If you hit the 60 minutes limit, don’t worry, you may go live again for another one hour. The only thing what you need to do is to monitor the time in order to restart after one hour live session will be over.
So, it means that Instagram Live stream videos are quite long and provide you with enough time to show or say all that you want. But don’t forget that it is most important to catch and retain your audience with an engaging content, not just tell everything what is on your mind.
Moreover, using Instagram live videos you will be able to see when other users start watching and to read their comments on your video. When you have finished, you will have an opportunity to save your live video and share it with your followers who didn’t see the live stream.
If you want to start recording your live video, you need to click on a camera icon on your Instagram, then select the “Live” section and press the “Start” button.
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IGTV video length
IGTV is a relatively new feature presented by Instagram. It is like an Instagram TV.
Who can use IGTV, you may ask? Actually, every Instagram user has an opportunity to use IGTV. To start publishing videos into IGTV is easy and fast. What you need to do, is to upload a HD, vertical video in a long form with your video channel.
IGTV allows users to upload videos that are between 15 seconds and 10 minutes long. However, if you have a verified Instagram account or just a huge followers’ base, then you are able to publish a video up to 60 minutes.
So, why to post on IGTV? The answer is simple. IGTV helps Instagram users to show much longer and valuable video content to their audience.
If you want to upload a video on IGTV just click on the “IGTV” icon on the right top corner of your app and then press the “+” sign in order to upload a desired video from your gallery.
Now you are aware of what length limits different Instagram video types have. However, do you know what the best length for Instagram videos is?
When it comes to the perfect video length on Instagram, social media studies say that it should be less than a minute, ideally between 25-30 seconds. This Instagram videos receive the higher engagement level, than those which last longer.
How to trim videos on Instagram?
This “trim a video” phrase you have already heard earlier in this article, but now let’s discuss how to do it.
Instagram provides its users with a feature, which allows to trim a video down or in other words, to reduce a length of your video.
Once you have selected a video that you want to upload on Instagram, however, it is longer than 60 seconds, Instagram will ask you to trim it. So, tap “Trim” and slide your video left or right in order to crop it and fit into 1 minute limits.
Wrapping everything up, I hope that you found this article useful and now you know the allowed length of Instagram videos.
However, remember, video length limitations are the thing that can change in the future, so it is advised to keep an eye out for any amendments.
If you have any questions related to the subject of Instagram video length, feel free to ask them in the comments below!