Instagram is considered as an undoubtedly powerful and free tool to market your brand. However, just because you know how to share images on your Instagram feed, it doesn’t mean that you will receive successful results!
What is more, keep in mind that with more than 100 million photos uploaded every day, it isn’t easy to create well-designed, engaging Instagram posts that immediately stand out and grab the attention of your target audience.
So, how to produce attractive, valuable posts that will make your Instagram feed look cohesive? The answer is – start including Instagram templates into your Instagram marketing strategy.
Keep reading and in this article you will learn everything you need to know about Instagram templates. Starting from what they are, why you should be using them and ending with how to use them.
Let’s dive right into it!
What is an Instagram template?
An Instagram template is a pre-made post layout. It includes a place where you can add pictures, graphics with text, infographics, backgrounds and other visual elements.
By using an Instagram template, you shouldn’t design your post from scratch. In this case, all you need to do is to edit a few elements and you will get a well-designed Instagram post.
Therefore, if you struggle with ideas for your Instagram posts, remember, a template can always help you!
5 reasons to use Instagram templates
1. Templates help to save money
Undoubtedly, you can create an appealing post for your Instagram feed through design editors, like Canva, Fotor or Crello. However, keep in mind that it will take a lot of time and you even might feel lost with plenty of options suggested.
In this case, think about using Instagram templates. They will help you to save your time and, consequently, produce engaging content faster. Actually, this happens because you don’t need to make your post from scratch. What you need to do is to fill in the template by adding your image and inserting the text if you would like to.
Overall, Instagram templates are considered as a great feature that allows you to devote more time on interactions with your audience or spend it on improvement of your Instagram strategy.
2. Templates help to stay consistent
Most probably, you know that consistency is a crucial factor for every brand to build relationships with their audience.
Although you may think that it is hard to upload posts to your Instagram feed consistently, however, you are wrong.
By using Instagram templates, it is not difficult at all. Just take a particular template, insert your image and share your post. In this case, by utilizing an already prepared template, you shouldn’t worry about what type of posts to upload today.
3. Templates help to create a cohesive feed
Believe me or not, however, there is nothing better than having an opportunity to quickly include your content into a template and, consequently, create the well-designed, attractive posts for your Instagram feed.
From your brand colors to its fonts, and no matter what your content is about, Instagram templates will help you to make your feed look aesthetically cohesive.
So, implement Instagram templates into your strategy and make your audience easily identify visual content of your brand. In other words, you will increase your brand recognition.
4. Templates help to stand out
Another benefit that you can get from applying Instagram templates is that templates make your posts catchy and visible.
In other words, Instagram templates provide you with an edge over your competitors.
It means that by using Instagram templates you will produce professionally looking images and encourage your followers to engage and share your posts. The more people will see your posts, the bigger the chances that you will grow your Instagram profile.
Just think about it, because it is unlikely that someone will share a post, which doesn’t stand out from the rest of other Instagram images.
5. Templates help to position yourself as an expert
Nowadays, when there are so many brands that upload their content on Instagram, it is more significant than ever to ensure that your audience is seeing you as an expert in your field.
Therefore, it is advised to use Instagram templates because they let you share attractive, valuable content in a way that will make your audience think you are professional and it is worth to follow you.
How to find the right Instagram template?
With so many choices on social media, how to find the right Instagram template?
Below are several aspects that you should pay attention to while choosing an Instagram template for your post.
- Customization: a template should open and edit in the Photoshop or other photo editing application that you usually use;
- Specifications: make sure that size of a template is suitable;
- Style: keep in mind that your chosen template needs to fit the type of posts you upload and your overall Instagram feed;
- Flexibility: find a template with several layout options, so, you will be able to use it for the various kind of your Instagram content.
How to use Instagram templates?
Now, as you know what benefits you can get by using an Instagram template and how to select the one that will match your content, it is time to discuss how to use it.
Actually, it is very easy to use an Instagram template.
Here are the main steps:
Step 1. Download the Instagram template which you would like to apply.
Step 2. Open the downloaded template in a Photoshop or other photo editing application.
Step 3. Edit it. In this case, change colors, insert images, text elements or add other visual parts.
Step 4. Save it to your mobile phone.
Step 5. Upload to Instagram, but don’t forget to include important things, such as a caption, hashtags.
Step 6. Press the “Share” button. That’s it!
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Wrapping everything up, Instagram templates are an effective method to turn an otherwise time-consuming creative task into an easy and quick process of making engaging posts.
If you didn’t try Instagram templates, then don’t miss a chance to implement them into your strategy and you will start creating an attractive Instagram feed.
However, keep in mind that you shouldn’t use an Instagram template just because it is popular. Select the one, which would match your brand identity the most.
Do you use Instagram templates? Please share your thoughts in the comments below!