Although Instagram Story Highlights are a fairly new feature, but it has already became a crucial part of any social media marketer’s strategy. This little feature has a lot to offer in terms of effectively presenting your brand’s products or services, engaging your audience and branding-up your Instagram in general.
So, do you want to receive more results from your Instagram Stories?
Wondering how to re-use stories’ content on your Instagram profile?
Then start using Instagram Story Highlights which will allow you to combine multiple Stories into one long-term content and, consequently, show your Instagram account’s visitors what your brand is all about.
Believe me, it’s worth spending your time on creating Instagram Story Highlights in order to get such a great results!
In this article, you will discover what Instagram Story Highlights are and how to create them for your brand. Moreover, you will be presented with 5 ideas of using Instagram Story Highlights to make them as efficient as possible.
What are Instagram Story Highlights?
Most likely everyone knows that Instagram Stories disappear after 24 hours. In this case, in order to provide users with an opportunity to make their shared moments visible for a longer period of time, Instagram introduced a feature called Highlights.
Instagram Story Highlights are curated collection of your Stories featured on your profile permanently just underneath your bio text. It means that once you upload a Story, you may save it in a Highlight, such as, a folder that will be shown on your Instagram profile or you may choose Stories from your archive and create a Highlight. Therefore, it is an excellent method to keep your most engaging and informative Stories running.
When your followers, both old and the new ones click on the “Highlight” icon, they are able to watch your full Stories.
What is more, the limitation for one Instagram Story Highlight is 100 images or videos. In this case, you have a chance to create and upload as many Stories in your Highlight as you want.
Why Instagram Story Highlights matter?
First of all, as according to social media studies two-thirds of views that Instagram business profiles receive are from users who aren’t following this brand, so, Instagram Story Highlights are considered as an opportunity to make a great first impression and evoke interest.
Secondly, usually users are forgetting to save a useful, informative Stories and after some time they start looking for something particular from your Stories posts, like information about your new products. In this instance, Instagram Story Highlights are highly valuable because they let brands to showcase the important content you have previously shared without any time limits.
Overall, Story Highlights are an effective way to tell your brand’s story, present its products or services or display yours as influencer’s latest projects and events.
How to create Instagram Story Highlights
Before you will begin sharing amazing Story Highlights on your Instagram profile, your task is to understand how to create them.
Below there are 4 steps on how to get started.
Step 1. Create your Highlight
If you don’t have any Story Highlights yet, then you will see the gray circles under your bio.
As it was mentioned earlier, Instagram provides you with two ways how to create Instagram Story Highlights.
So, you can create a Highlight from your current Story or archived Stories.
If you choose the second option, it means that you need to turn on the auto-archiving feature. Generally, it is enabled by default, however, if you notice that your Stories are not saved, then you can easily turn this function on.
To do this, click on the “Menu” icon in the top-right corner of your screen, open the “Settings” section, tap on “Privacy” and then “Story”. After that scroll down until you will see “Save to archive” and switch the toggle on.
Once your Stories archive is set up, you may go ahead and create your first Highlight.
Firstly, let’s see how to create a Highlight by adding your current Story to it. In this case, you need to open your recently uploaded Instagram Story. Then tap on the “highlight” icon with a heart at the bottom of your Story’s screen.
If you want to add archived Stories to your Highlight, then you need to go to your profile and tap on the “+” symbol in the Story Highlights section. In the new window, choose the Stories you want to show in your Highlight and click on the “Next” button.
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Step 2. Name your Highlight
The next step is to give your Highlight a name. Although you can use up to 16 characters while naming your Highlight, but keep in mind that your long name will be cut off and shown as “…”. So, it is advised to keep your Highlight’s title as brief and descriptive as possible.
When you are creating the first Highlight from your current Story, then in the “New Highlight” pop-up window enter a name for your Highlight and click on the “Add” button.
However, if you create the Highlight from your archived Stories, in this case, after you select all Stories you want to add into your Highlight, in the appeared window you will be asked to name your Highlight.
Step 3. Choose the cover photo for your Highlight
Now it’s time to pick the cover photo for your Story Highlight.
When you create your new Highlight from the recently uploaded Story, the cover photo will be this Story’s image. Most probably, the image will not be aligned favorably. In this case, it is recommended to click on “Edit Cover” and then reposition your image.
If you choose the second option and add Stories from the archive, you have an opportunity to select a thumbnail from one of your Stories in your Highlight or you may upload an attractive image from your camera roll in order to keep your overall Instagram aesthetic.
Done! Your new Story Highlight will appear on your Instagram profile.
Step 4. Add, edit or remove Stories from your Highlight
Once you have set up your Highlight, you can always add more Stories, edit them or even remove from a Highlight.
In order to do it, just tap and hold the Highlight, which you want to edit or delete. Or you can open a particular Highlight, tap on the three-dots icon at the bottom-right corner of your screen and then choose option “Edit Highlight” that lets you to change cover photo, name or delete and add Stories to your Highlight.
That’s it, now you know how to start using Instagram Story Highlights in order to engage with your audience.
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5 ideas how to use Instagram Story Highlights to evoke interest of your profile visitors
Your Instagram Story Highlights are like cream of your Instagram Stories that you share with your profile’s visitors in order to catch their attention, induce to stay at your profile and most probably press the “Follow” button.
In this case, your task is to ensure that you are using the most engaging content and in the right way. The best method to do it is to group your Story Highlights into different categories or subjects that will also help your audience easily to find and view Stories they are most interested in.
Below are 5 ways how you can use Instagram Story Highlights for your brand.
1. Highlight products and collections
If your brand sells beauty, fashion or other lifestyle products, then it is advised to apply Instagram Story Highlights in order to create separate folders for new arrivals, seasonal or limited edition collections, or sales promotions.
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2. Highlight tutorials
Another option how you can use Instagram Story Highlights is to add into them your most useful and informative tutorials, tips videos how to make or utilize something. In this case, you will educate your audience and keep them engaged.
3. Highlight user-generated content
Do you notice that your fans tag your brand in their Instagram Stories? Then it is great, because you can re-post this content in your Instagram Story Highlights. In this way, you will not only display your brand in a more authentic way, but will also give your followers a virtual shout-out and prove that you value them.
However, don’t forget to ask for permission before using other people’s uploaded content and give a credit to an author by mentioning in your Story Highlight.
4. Highlight your contests
Don’t you think that Instagram Story Highlights are convenient method to announce about your contest, present the rules and announce winners of it?
So, better try to use Story Highlights for organizing your competitions and you will notice their benefits.
5. Highlight your customers’ reviews
Another opportunity how you can use Instagram Story Highlights is to share your customers’ reviews about your brand’s products or services. It will help you to build trust of your new audience and induce them to try your brand.
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To sum up, Instagram Story Highlights are a valuable chance for you to provide your profile’s visitors with an important information about your brand, your products or services and events that you are attending in more engaged way.
So, include a Highlight feature into your Instagram strategy in order to show your brand’s uniqueness, build trust of your audience. However, don’t forget to use it in a way that aligns with your Instagram audience.
What is your opinion about Instagram Story Highlights? Are you going to use Highlights? Or are you already using them? Please share your thoughts in the comments below!