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In the late 2018, Instagram provided its users with a new profile type called Instagram creator account that was developed particularly for influencers and content creators.
Instagram creator account is similar to business profile, offering users the exclusive features and analytics that allow them to understand their audience better and optimize their posts.
However, there are some big differences between these two kinds of accounts.
Wondering whether you should switch to an Instagram creator account?
Then continue reading and in this article you will find out what benefits you can receive with an Instagram creator account and how to set it up.
Let’s get started!
What is an Instagram creator account?
Earlier influencers and creators were using business accounts on Instagram in order to get access to features that can help them run their profiles at scale. However, with time they lacked features like advanced growth insights and tools to monetize their Instagram content.
As a result, an Instagram creator account type was born.
Instagram creator account lets users get access to flexible profile controls, simplified messaging and much more growth tools.
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What advantages an Instagram creator account can give you?
Are the Instagram creator account features worth making the switch? Let’s see what benefits you can get by switching to Instagram creator account!
1. Flexible account controls
The first thing that an Instagram creator account offers its users is more control over how their brand is presented on Instagram and how they can be contacted.
For example, you have a bigger choice of categories that include niche industries, like blogger, make up artist, DJ, editor and many others.
When it comes to a method of contact on Instagram, by having a creator account you can select how you want to be reached, by an email or phone number or even turn off your contact options.
In this case, you have more control and flexibility on what you want to include as a CTA on your Instagram profile. You can also filter out “cold” messages and spend more time interacting in meaningful conversations with brands you would like to work.
2. More detailed growth insights
One of the crucial things for influencers in order to grow their Instagram accounts is understanding the growth of their followers and what an audience’s reaction on the content is.
Due to this reason, Instagram creator account provides its users with more detailed insights. Analytical data that helps users better understand their audience, including their gender, age, location and see what action followers take when they interact with influencers’ Instagram content can be easily monitored on Creator Studio dashboard.
Apart from these metrics, if you switch to an Instagram creator account, you will be able to get an access to daily follow/unfollow information that, consequently, will help you to understand what content resonates with your audience.
Besides, a creator account’s type allows you to see a more detailed break down of when your followers are online on Instagram. This will assist you in choosing more suitable time when to upload your content and provide you with a higher engagement rare.
3. Simplified messaging
It is not a secret that influencers are bombed with different types of direct messages, ranging from collaboration requests to simple questions related to products they promote and much more.
For influencers having thousands of followers it can be really overwhelming to manage all the messages they receive.
So, how influencers can control their Instagram messages?
The answer is simple – switch to a creator account and start using direct messages filtering feature. It will help you to better manage the inbox by prioritizing conversations with brands you want to have collaboration with.
What is more, by applying DM filters you will never forget to answer important messages.
4. Shoppable posts
If you have an Instagram creator account, then you will able to share featured products in your Instagram posts.
This feature is very useful because many influencers need to tag the brands they are promoting in order to make it easier for their audience to understand products of which brands you are displayed on your Instagram pictures.
Keep in mind that influencers can only feature products from brands that have approved access to their products.
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How to switch to an Instagram creator account?
Now as you know what benefits you can get from a creator account, it is time to see what steps you need to take in order to set it up.
Actually, switching from an Instagram personal account or business to a creator account is easy and requires only a few minutes of your time.
Follow the steps below and you will switch to an Instagram creator account.
Step 1. Open your Instagram profile and click on the menu button in the upper-right corner of your screen.
Step 2. Tap on the “Settings“;
Step 3. Choose the “Account” option.
Step 4. If you have a business profile, then scroll down until you see the “Switch to Creator Account” and click on it. Keep in mind that if your Instagram account is personal, then you need to scroll down, tap the “Switch to Professional Account” and select the “Creator” option.
Step 5. The setup process of a creator account will take you through a few screens to confirm the features of your creator account. You will have to choose a category of your creator account and your contact options.
Step 6. Once you complete setting up your Instagram creator account, the new options and insights will be available for you to access immediately.
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To sum it all up, it depends entirely on you what type of Instagram account you decide to choose – a business or a creator profile.
However, keep in mind that if you are an Instagram influencer or content creator who is trying to monetize the content and build more partnerships with various brands, then it is advised to switch to a creator account because it offers more useful insights about your followers.
What do you think about an Instagram creator account? Have you switched to it yet? Please share your opinion in the comments below!
