Twitter list is a simple way to organize your Twitter feed into targeted topics. Consequently, Twitter list lets you spend your time more efficiently and always keep up with the most essential discussions in your business area.
Although Twitter lists are one of the powerful networking tools, however, many people usually forget about this function or underestimate it.
Twitter list may be pretty beneficial if it is used in the right context and with the right purpose.
Therefore, in this article I will present how to set up Twitter list and how it can help to grow your brand.
First, let’s talk about what a Twitter list is.
Twitter list is a curated group of Twitter users, which can be saved and followed. While viewing a list’s timeline, you will be able to see tweets only from accounts that are on this Twitter list.
Having an opportunity to use Twitter lists helps you to cut through the noise of a busy newsfeed by seeing posts from accounts that are valuable or interesting for you. Tweets from users on the list will not show up in your personal timeline together with other tweets, you need to click on the list in order to see all their Twitter posts.
Every time when you create a Twitter list, it can be for different reasons. For instance, you can set up a list in order to monitor tweets that can be used as a content for your future Twitter posts or just to make sure that you consistently engage with particular Twitter users.
What is more, keep in mind that you are able to create up to 1000 list for your Twitter profile that contains no more than 5000 users each.
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How to create a Twitter list?
Step 1. Log in to your Twitter account using your computer and click on your profile picture.
Step 2. From the drop-down menu select “Lists”.
Step 3. Scroll down while you will see the “Create a list” icon in the left sidebar and click on “Create new list”.
Step 4. You will be brought to the new window, name your Twitter list, write its description and set the privacy settings.
While entering your Twitter list’s title, keep in mind that it should be up to 25 characters. When it comes to description, it can consist of a maximum of 100 characters.
Furthermore, decide on whether you want to make your Twitter list public or private. If your Twitter list is public, then it means that anyone who is on Twitter can see and subscribe to your list. However, if your Twitter list is private, in this case, only you are able to see it.
Step 5. Once you fill in all necessary information, just click the “Save list” button.
Step 6. After you create a Twitter list, add users to it. In order to include someone to your list, you need to go to that user’s Twitter profile. After that click on the 3-dots icon on the top left and add user to your list.
That’s it. Simple, isn’t it?
Why you should be using Twitter lists?
Now as you know how to set up a Twitter list, it’s time to explain why it can be beneficial for your brand to use it.
Here are 5 reasons why you need to start using Twitter list.
1. Stay up to date on trends
If you want to keep up with the latest news and trends in your business industry on Twitter without being distracted by unnecessary content, then create a Twitter list which will help you to do it.
Search for Twitter accounts of trusted news sources in your brand’s industry and add them to a list where you will be able to see their updates. In this case, you can easily find all important and relevant information in one place and make sure that you don’t miss anything in your Twitter home feed.
What is more, by using a Twitter list with the latest industry’s news, you will not be able to learn and boost your brand, but also share fresh and engaging thoughts with your audience.
Overall, using Twitter lists is considered as a powerful method to free up your Twitter feed while at the same time improving your account’s status as an industry leader.
2. Maintain relationship with customers
Remember, the more you know your customers, the better off you will be. Here, Twitter lists can assist you in getting more knowledge about your audience.
Therefore, nourish your relationships with the most active customers by adding their Twitter accounts into your created list.
Whenever a person mentions your brand on his/her content, just include this user to your Twitter list. In this way, you will be able to see tweets of your audience, learn about them and don’t forget to engage with them consistently by responding to their content where you are mentioned, liking or re-sharing their tweets.
Moreover, as a Twitter list allows you to bring all your loyal customers in one place, then it means that you can reach these users and inform about promotions they most probably have missed.
3. Monitor competitors
It is important to understand what your brand’s competitors do and how, but it is most likely that you don’t want to follow them or let them know that you are monitoring their Twitter posts.
And here a Twitter list is a great way to do it. It lets you to track performance of your competitors without following them.
However, don’t forget to make this Twitter list private before you start adding accounts to the list.
Why this is significant? The answer is simple, just because if a Twitter list is public, all your competitors will receive a notification when you insert them.
In addition to monitoring your competitors’ tweets using Twitter lists, you can also see how they interact with their Twitter audience, what updates they present to their followers, check out their offers. And the most valuable information is that you have an opportunity to see what lists they are using.
Once you know everything about your competitors, then go and do better.
4. Save accounts for favorite topics
Undoubtedly, we all have favorite subjects that we like to learn more about and it doesn’t matter whether they are business, your brand related or not.
So, take some time to remember what you usually search on Google.
If you want to learn more about a particular topics, for instance, social media advertising, then find experts’ Twitter profiles who write posts exactly about methods of advertising on social media channels and add them to your list. With just a few clicks, all the latest information related to social media advertising is right at your fingerprints.
All in all, you can create Twitter lists on various topics what you are interested in and you will be able to know all the updates related to your favorite things.
5. Create a list for an event
If you organize an event, you are most likely going to collect business cards every time you talk with someone in person. However, it can be a little bit hard to keep track of all the business cards you receive and remember who is who.
In this way, a Twitter list is considered as a great way to meet some of speakers and attendees prior your event will take place and, consequently, you will know who you want to meet during your event in person. What is more, it helps every attendee to communicate with each other before an event.
Additionally, Twitter list assists in continuing developing relationships with attendees online. If someone can’t attend an event, they will be able to get information from a Twitter list.
Overall, Twitter lists are an effective method to keep track of everyone who plans to attend an event, allow them to interact with each other and receive all the necessary information.
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In conclusion, I hope that now it is clear for you what a Twitter list is, how to set it up and how it can help your brand to grow on Twitter.
So, now in order to take a full advantage of Twitter features, you need to try to create your own Twitter list and see how it works for your brand.
However, if you are already using Twitter lists, then let me know about it in the comments below!