Nowadays more than 1 billion people discover, share, save and interact with content on Instagram. What is more important, amount of Instagram users is constantly increasing.
Therefore, it makes sense why Instagram released a feature called collections, which lets users to save posts in order to view them later.
Although collections haven’t received as much popularity as let’s say, Stories, however, this feature is undoubtedly one of the most useful tools that you can find on Instagram.
Wondering if you should be using Instagram collections?
In this article you will learn how to create an Instagram collection and how you can effectively use this “save for later” feature.
Let’s get started!
What are Instagram collections?
Collections is a feature on Instagram that allows users to save and organize posts into separate folders.
If you are one of those people who screenshot everything they want to remember or review later, then Instagram collections would be really helpful for you. It is a convenient way to store and arrange various content, like tasty recipes, fashion looks, make up tutorials and any other types of posts you like.
What is more, in order to improve interaction with saved posts, Instagram provides its users with an opportunity to organize posts into individual, thematic collections and, consequently, making it easier for them to find what they are looking for.
Unlike Instagram Stories or regular posts, collections are private and accessible only to a person who has created them. Your followers can’t view collections if they visit your Instagram profile.
Why to use Instagram collections?
In short, the answer is simple, just because Instagram collections make life of social media users easier.
Instagram is full of different engaging content and most probably when you are scrolling through your Instagram feed or reviewing your Explore page, you notice interesting posts that you would like to save for later.
In fact, it doesn’t matter whether you are a brand which is searching for a user-generated content or an average Instagram user who is saving trendy outfit ideas, Instagram collections are considered as a handy way to keep your content organized on-the-go.
How to create a new Instagram collection in 5 steps?
Step 1. Go to your Instagram profile and click on the three lines menu icon in the top-right corner of your screen.
Step 2. From the appeared menu choose “Saved” and you will access your saved posts. However, if you haven’t saved any post yet, then you will see an empty screen.
Step 3. Press the “+” sign in the upper-right corner of a screen in order to start creating a new collection.
Step 4. Enter a name for your collection and tap the “Done” button when finished. That’s it. The collection is created.
Step 5. Now it is time to choose posts that you will add into your collection. Just mark any saved posts you would like to insert and finish by clicking the “Done” button.
If you don’t have any saved posts but already know which ones you want to include into your created collection, then find the particular post and open it by tapping on it.
After that press and hold the flag icon in the bottom-right corner of the post. In this case, your previously created collection will appear on the screen. So, click the collection’s icon and, consequently, you will add the post into it.
4 ways how you can effectively use Instagram collections feature
1. Manage user-generated content
By using Instagram collections for gathering user-generated content, you have a great opportunity to curate an engaging Instagram feed. In this case, you will not only maintain a consistent stream of fresh content, but also know more about your fans and followers.
Go through the posts where you or your brand were tagged. Moreover, if you have created a unique hashtag and people are using it, then check which posts include your tag. After that save the best user-generated content to your Instagram collection.
Now you have attractive content that you can re-share later in order to interact with your Instagram audience and, consequently, show that you value their efforts in creating posts related to your brand.
However, keep in mind that before you will re-use other people’s created posts, you need to receive their approval.
What is more, you may create multiple user-generated content Instagram collections based on your brand’s different products, subjects or even colors.
Overall, as maintaining your Instagram profile’s aesthetic is a crucial thing in order to get good results, picking and sharing posts with high quality user-generated content from your Instagram collection can help you with this task.
2. Analyze your competitors
It is not a secret that knowing what your competitors do, you can easily improve your results.
What is more important, using Instagram collections feature you are able to research your competitors without even spending a penny of your budget.
Your task is to check Instagram profiles of other great brands who work in your niche and save the relevant posts to your collection. However, if you want to be more precise, you can use individual Instagram collections for each of your main competitors.
Keep in mind that as the posts you save to your collection aren’t available to your competitors, they will not know whether you saved one of their posts or not.
In this case, Instagram collections are considered as a powerful method, which helps to stay up to date on what your competitors are uploading, what captions they are inserting and conduct competitive analyses to find out how they communicate with their Instagram community.
3. Get inspired
It is definitely important for your brand to be unique, but it doesn’t mean that you can’t get a little inspiration from other brands’ accounts that are successful on Instagram.
So, it is advised to look for the posts that match your brand image and use an Instagram collection to save those that inspire you.
In this case, keep this collection in your back pocket for future idea generation when you decide to organize new Instagram marketing campaign.
4. Keep track of engagement
You don’t want to leave any of your Instagram followers hanging without a response, do you?
You, as a social media marketer most probably understand that in order to receive efficient results it is important to engage with your audience.
However, I understand that you don’t always have time to respond to every mention of your brand. Don’t worry! There is a solution. Instead of letting your brand’s mentions go unanswered, save them into your created Instagram collection and respond to them once you will have time.
Having all mentions in one place will help you to monitor your followers and not forget to interact with them.
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All things considered, Instagram collections are a great method of tracking the content you want to see again or use as marketing material, without spending a lot of time on scrolling back through your feed or other users’ profiles.
Moreover, saving posts where you or your brand is mentioned into Instagram collections will help not forget to engage with your audience.
Do you use collections feature on Instagram? For what purposes you use Instagram collections? Please share your thoughts in the comments below!