How to Use Facebook Events To Grow Your Brand?

how to use Facebook events to grow your brand

Wondering how to get audience to come to the event you are organizing?

In order to spread the word about your event, the great place to start is Facebook events. Facebook events is an excellent method to maximize amount of participants of your hosted event and evoke interest in your brand.

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Moreover, do you know what is the best part of Facebook events? They are completely free!

However, keep in mind that simply creating an event on Facebook without putting efforts will not make your event successful. Much more work needs to be done to get the most out of this Facebook feature.

In this article, you will learn everything you need to know about Facebook events, starting from what Facebook events are, how to create an event on Facebook, ending with the reasons and ideas of using Facebook events to grow your Facebook page.

Let’s get started!

What are Facebook events?

Facebook events is a feature which lets users to organize social gatherings through Facebook, whether they are happening online or in the real life. This Facebook feature makes it easier to share the information related to an event.

By setting up a Facebook event, you create a page where you will be able to provide all the details of your event, receive a range of tools to notify your audience about it and keep track of who is attending.

What is more, Facebook events is an effective way to grab people’s attention. Fortunately, due to the Facebook calendar feature, your audience will be notified about an upcoming event.

Overall, Facebook events can be used to reach a wider audience, encourage them to attend your event and build a stronger community around your brand.

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How to create Facebook events?

Actually, to create a Facebook event isn’t a difficult task. However, it isn’t all about creating a great Facebook event. You also need to plan, coordinate and spread awareness of your brand through this feature.

Let’s review the steps how to do it!

Step 1. Create your Facebook event page

First of all, log in to Facebook and go to your brand’s Facebook page. In order to create your event page, click the “Event” button that is over the “Create Post” box.

Alternatively, you may tap the three little dots next to the “Share” button at the top of your page and select the “Create Event” option from the drop-down menu.

Step 2. Upload attractive event photo or video

When the event creation window appears on your screen, your second task is to insert your event cover visual. It can be a photo or a video.

In fact, it is advised to think of your event image or video as a visual ad for your event. Why? Just because it shows up in users’ news feeds and it is the first thing that your audience sees when they visit your event page.

Select a cover visual that will immediately catch users’ attention, incite them to stop scrolling and check out your event for more details. However, remember that the purpose of your event should be understandable from your cover visual alone.

Furthermore, while choosing a cover photo or video for your event page, don’t forget about its size. As your event visual can be displayed in multiple Facebook places, consequently, you need to choose a picture or video that will look good when it is resized.

In this case, Facebook recommends using visuals with an aspect ratio of 1.9:1 or 1200×628 pixels. If you will be uploading a video, then its length should be from 30 seconds to 5 minutes.

Step 3. Choose a brief and memorable your event name

According to social media studies, Facebook events pages with long and general titles don’t perform so well because usually they are cut off when displayed on smaller screens of mobile devices. Moreover, keep in mind that there is also not too much room to get creative with your event name as the maximum character limit is 64.

In this case, it is advised to use a short and to the point name for your event. For example, if you are planning to organize a special sale for your products, don’t just use the broad name, like “Special sale”. Try to come up with more specific, eye-catching title that will stand out from other and make it easier for your audience to remember your event.

Step 4. Don’t forget about location

Another step that you need to take is to add a location in order to show people where they should go to attend your event. Better, use a location, which corresponds to a Facebook-suggested location because in this way, audience nearby will be able to find and check out your event through suggestions.

Step 5. Write a clear and comprehensive description

Remember, a description is a place where you need to provide all the most important information about your event. However, your task is to write a description in a compelling way that will induce people to attend your event.

Moreover, keep in mind that Facebook shows approximately the first 10 lines until users hit the “See more” button to read the rest. It means that you need to insert the most significant information at the beginning of your description.

Step 6. Select the category of your event

Now it is time to choose a category for your event. There are the options, such as art, causes, comedy, crafts, dance, drinks, film or fitness. So, use the drop-down menu and select the one that corresponds to the type of your event.

Step 7. Choose your event frequency

Once you choose the category, you will need to set the frequency for your event. You have an opportunity to select that your event happens once, on a daily basis, on a weekly basis or a custom set of dates.

Although a majority of events are one-time, but there are the ones that can repeat. For example, if you are organizing a movie night, it can be organized every Friday. Consequently, instead of creating new events each time, you may add multiple days when you want your event to happen again.

By selecting the daily option, you may set the parameters for how many days and at what time on those days your event happens. If you choose to show your event on a weekly basis, then you will be able to pick one day of the week and a particular period of time for this day when your event will repeat every week on that selected day.

However, the custom option allows you to be more specific. In this case, you will be able to use the calendar in order to choose the particular days and edit the timelines for those days as you want.

Step 8. Collaborate with co-hosts

Do you organize an event in collaboration with another brand or public figure? If so, then Facebook allows you to add co-hosts to your event.

The added co-hosts will be able to edit the event, include it to their calendar and share it with their audience. This means that they may promote the event too.

Overall, doing events together with famous brands or influencers will not only help you to receive the bigger amount of attendees, but also boost your brand awareness and most probably grow your Facebook followers’ base.

Step 9. Fill in and optimize your event details

Now it is time to fill in the “Schedule” box in order to tell your audience more about what they can expect at your event and when. Consequently, it should encourage people to attend your event.

Furthermore, don’t forget about adding relevant keywords because in that way Facebook will show your event to the users who will most likely be interested in attending.

Step 10. Select the type of your event admission

The following step while creating your Facebook event is to decide what actions users need to take in order to attend the event. In this case, whether use a simple confirmation method or integrate tickets sales.

If you choose to sell tickets, then there are two options how you can do it: link to a ticketing website or sell tickets directly from your Facebook event.

Step 11. Allow people to post in your event

Before hitting the “Publish” button to let your Facebook event go live, decide what permissions you want to provide the visitors of your event.

Actually, it is advised to let users write posts on your event page and see the full participants’ list. Why? Just because by making your event page public, you create like a FAQ section for other people who may have questions.

Besides, keep in mind that the more active the event page looks, the bigger chances that people are excited about attending this event. Moreover, if you receive a question or just a general comment on your Facebook event page, try to reply all of them.

Step 12. Promote your event with a Facebook ad

Without a doubt, getting people to find out about your event can be a struggle.

Some brands contact their followers hoping that they will share with their network and in this way the event will reach a wider audience. However, the truth is that this action isn’t effective as it can seem. Instead of playing this game of hope, once you create the Facebook event, it is recommended to run a Facebook ad to promote your event.

In this case, just tap the “Boost Event” button on your event page and then choose your ad image, audience, budget and duration. By boosting your event you will be able to promote it to users who can be interested in attending, but aren’t aware of it.

Consequently, you will not only get more participants to your event, but also grow the followers’ base of your Facebook page.

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Why you should use Facebook events?

There are a lot of benefits you can get using Facebook events. Here are a few:

  • It boosts your brand awareness. Due to the fact that approximately 35 million people view public events on Facebook every day, it means that by using a Facebook event page you not only make your event more visible and reach a wider audience, but also increase your brand credibility and awareness.
  • It is free advertising. Setting up an event page on Facebook is considered as a free promotion of your brand. The only thing you need to do is to create a Facebook event, share and promote it in order to reach a wider audience.
  • It saves time. Using Facebook events feature can save you a lot of time. You may ask how? The answer is simple. You don’t need to call a huge amount of people individually or send a batch of invitations by email in order to inform them about an upcoming event.
  • It helps you to track attendants. Once you create an event page and invite users to it, they mark whether they are planning to attend your event or not. So, it makes it much easier for you to understand how many participants will be at your event.

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How to use Facebook events to grow your brand: 5 tips

Now as you know what advantages you can get by creating Facebook events, let’s jump right into the ideas of what events you can create on your Facebook page. Here are a few ideas:

1. Special sale

Are you planning to offer huge discounts on your brand products or services? Great, use Facebook events feature and it will help you to organize an exclusive sale event. Consequently, your event will assist you in driving more visitors to your webpage.

2. Grand opening

Does the opening of your new store is coming up? Do you want to invite more attendees to the grand opening of your brand store? Then, just go to Facebook, create an event and start inviting people.

Secondly, try to encourage your followers to invite more people by asking them to share your event on their profile pages. Moreover, don’t forget to upload updates of your store opening to create even more anticipation.

3. New product or service launch

When you plan to launch your brand new product or service, sometimes to upload a single Facebook post can be not enough. However, what to do?

The answer is just create an event on your Facebook page and you will be able to boost your brand awareness and get more customers.

4. Parties

A team-building party at your office? In this case, it is worth of thinking about using Facebook in order to create an event.

Actually, it will be a simple way to invite lots of people, provide all the important information related to the party and keep an event top of mind for those who are coming and those who are still thinking of attending.

5. Classes

For instance, if you are a yoga or dance teacher and planning to organize the open door classes, then use Facebook events feature in order to attract more people to your studio and in that way you most probably will be able to turn them into your customers.

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Wrapping everything up, Facebook events are a powerful way to increase attendance of your event, as well as build awareness about your brand and engage with your audience.

Now as you know how to set up an event on your Facebook page, don’t wait no longer! Go ahead and try to create your event!

Have you already tried the Facebook events feature? Or are you still planning to create an event on Facebook? Please write your thoughts in the comments below!

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