If you have finally completed with your amazing video after the long hours of pre-production, filming and editing processes, you probably think that now you are ready to upload your video on YouTube. However, not so quickly.
As you devoted a lot of time into creating your stunning video, now it is the time to make sure if the juice is worth the squeeze. Before hitting the publish button, you need to consider several important things.
According to social media statistics, 300 hours of videos are uploaded on YouTube every minute. So, what strategy are you planning to implement in order to ensure that your video stands out from a crowd of other YouTube videos?
If you can’t answer this question, don’t worry. In this article I am going to guide you through 5 simple steps process which you need to keep in mind while uploading your video on YouTube.
1. Upload your video file
After logging in to YouTube, the first thing you need to do is to click on the “Upload” button at the top right corner of the screen. Then you will be redirected to the “Upload” page, where you can import your video file.
What is more, before uploading your YouTube video, it is important to choose the type of privacy, which actually controls who will be allowed to see your video. YouTube provides you with 4 options.
- Public. Anyone can see your video. It will appear as the suggested YouTube video and will be shown in a video section on your YouTube channel. If you are planning to upload a video in order to educate your audience, boost engagement on your videos or increase your brand’s awareness, then public setting is the best choice.
- Unlisted. It means that your video will not be discoverable on your YouTube channel or will not be found through searches. Instead, only people who have a link to your video can watch it. In this way, applying unlisted privacy setting, you can share the particular YouTube video with the audience who will find it relevant.
- Private. If you want to upload the video privately for yourself or to keep it for later revealing, then select private setting. What is more, you can choose the users who can also watch your private YouTube video. Using private setting for your video, you will ensure that the video doesn’t appear on your YouTube channel and is undiscoverable to other users.
- Scheduled. This privacy setting lets you to upload the video into your YouTube channel with option to select date and time for your video to become visible to your audience. This type of privacy is considered useful because it allows you to plan your YouTube video schedule instead of uploading each video separately.
Although you have an opportunity to choose from 4 different privacy settings, however, it is advised to pick the scheduled option.
Probably you will ask why?
Actually, the reason is very simple. When you upload your video on YouTube, it is initially processed in low resolution because in this way YouTube makes the upload process faster. Even when the upload process is already finished, your video will be not available to watch in high resolution. It takes time to optimize the quality of your YouTube video and make it 4K or 1080p.
If you make your video public as soon as you upload it to YouTube, then it will appear of a low quality. Your subscribers will be the first who will watch your video. However, due to the low resolution these users can leave your YouTube video just after starting to watch it.
As YouTube ranks not only a single video, but a whole channel based on your video watch time (retention), in this case, it’s a losing strategy.
However, if you are just started your YouTube channel, you will not have the scheduled privacy option available. Then it is recommended to upload your video as unlisted and once the quality optimization process is over, make it public. In this way, you will avoid the negative outcomes.
When you decided on your YouTube video privacy, press the big arrow button and choose the video you want to upload.
2. Write a catchy video title
Another important step, while uploading your YouTube video, is to provide your video with a great title.
The title is a very valuable thing based on which your video is ranked on YouTube search results.
Users decide which video to watch depending on the title’s attractiveness. In this case, you need to make sure that the title of your YouTube video is relevant, clear and accurately reflect the topic of your video. While creating the title, you should consider what users can be searching for.
What is more, try to use no more than 7-10 words so that users would be able to see full title of your video when they are browsing on YouTube (so it wouldn’t be cut).
Without a doubt, you don’t want that the title would be difficult for audience to understand what your video is about.
So, keep these tips in mind and try to ensure that your YouTube video title would be catchy and descriptive.
3. Optimize video description
Once your video title is created, let’s move to description part.
In order to make a great description, your first task is to insert your title in the description for SEO and ranking purposes.
Secondly, as you probably want to generate leads to you website, then you need to include links. Also, it is recommended to put links of your other social media platforms to make it easier for users to become acquainted with your content on other platforms.
Don’t forget to provide the reason why users need to stay and watch your YouTube video. However, write it in 1-2 short sentences, just to grab audience’s attention and make them feel curious.
Moreover, to encourage YouTube users to take a particular action and receive your desirable outcome, apply CTA (call-to-action) strategy. In this case, you can ask them to watch your entertaining video, subscribe, visit your website or any other action you want them to do.
4. Insert tags
To make your video more discoverable, the next step you need to take is to add tags. If you put keywords in a window under your video description, they will assist you in getting the higher ranking in YouTube search results.
Keep in mind that your added keywords need to be relevant and descriptive to help other YouTube users to find your video. Instead of full sentences, it is much more effective to insert single words and short phrases.
However, it is advised to use 1-3 keywords that are related to your video and are linked with the subject. In this way, if users who are searching for a particular topic, find your YouTube video, they will be more likely interested in it.
Also, the tag which you shouldn’t forget to insert is your channel’s name. It is like a signature of your work. It will help to show your videos to an audience when they will be searching for you name.
5. Pick a thumbnail
When it comes to YouTube video, the important part which you need to take into consideration is a thumbnail.
What is a thumbnail? It is a visual used in coordination with a title to grab audience’s attention and induce them to watch a video. Thumbnail will be shown as a main image of your video on your YouTube channel, search results, suggested video previews and playlists.
Once your video is uploaded and processed, YouTube will give 3 suggestion of pictures to use as a thumbnail. If none of suggested options suit you and you have a verified account, you have an opportunity to upload the custom thumbnail.
We highly recommend to use custom thumbnail, as it will drive more attention to your video. However, while creating your custom thumbnail, keep in mind that picture’s recommended size is 1280×720. Make sure that you follow size guidelines in order for your thumbnail to look good.
If you decide to create your own thumbnail, then you might consider creating a simple image, writing a logo or a title on it or even add some attractive graphic stuff. Just ensure that it will catch people’s attention.
After accomplishment of these 5 steps, upload your video using scheduled (if available) or unlisted privacy settings and wait until it will be of high resolution.
In conclusion, I hope that today’s article made it clear for you what steps need to be taken in order to properly upload a video to YouTube.
Try to go step-by-step and you will notice instant improvements in the watch time of your YouTube videos, higher rankings in search results, bigger engagement level and even subscribers’ growth.
If you are doing any additional steps while uploading a YouTube video, let me know in the comments’ section below!