Instagram might essentially be seen as a place to share life updates in visual forms like photos and videos, but for brands and businesses, it is a way to promote products, services, and much more in the most efficient, convenient, and far-reaching way possible. People no longer feel the need to dial hundreds of calls to convince people to give what they have to offer a chance; they simply have to establish themselves on platforms that people frequent the most.
Instagram is second to only breathing nowadays. People probably open Instagram as much as they blink, if not more. This makes it the perfect place for promotion and advertisement. If you’re not quite so sure how to go about marketing on Instagram, we’ll be giving you all the tips you need on how to turn your Instagram into a marketing tool.
Make your profile reflect your brand
An Instagram profile is in itself an easy and convenient way to put out here what your brand, business, or service is all about. One of the best ways to turn your Instagram into a marketing tool is to picture it as an extended and categorized billboard where your products and concepts are laid out for the whole world to see. This is why it’s important to be selective about what you choose to post out there.
Ill-pattered Instagram business profiles or posting with little thought gives a very poor impression of what your brand has to offer. Instead of having to put down thousands of dollars for mere exposure, Instagram acts as the perfect marketing tool to have a round-the-clock mood board showing profile visitors and potential followers what you’re all about. So, don’t forget to curate and polish your profile while keeping all that in mind.
Keep a check on performance
Simply putting content in the Instagram space and then forgetting about it won’t do much on the marketing front. Instead, every post and content is an opportunity to see what clicks for your audience where your brand is concerned. Once you opt for a business profile on Instagram, you’ll have the luxury of checking insights and analytics that cover not only your entire profile but every post that goes on it.
Try different post types and strategies and once you hit a home run with one or more of them, make more! Remember that engagement is the best way to tell if a post has performed nicely, and comments, shares, and likes all go into that collection. Also, remember that once a type of post performs well, that doesn’t mean you’re restricted to generating that type of content only. Diversity and innovation are absolutely essential in marketing, and Instagram marketing is not exempt from that either.
Interact like there’s no tomorrow
In the olden days, people went out distributing flyers and then dialing number upon number for product promotion and advertisement. Now, things are different and far easier. Any questions customers might have about a product or service, they simply put down in the form of comments under relevant posts or engage through private messages. Take these as opportunities to sell and form a good, trusting, and loyal customer base.
Never leave comments and messages unattended; instead, do everything you can to make sure you pass on the best things you have to offer. Also, interaction will create engagement, which is the best way to market and have your content reach more and more people. If you desire to turn your Instagram into a marketing tool, then use the space to promote and communicate as much as you can. Also, notice how brands who leave their pages unresponsive and try rarely have a good response in their other marketing ventures.
Find your people
Whatever you’re selling, promoting, or generally just putting out there, you know that there is a specific category of people that are more drawn to it than others. Despite universal use and viewership, every product and service has a target audience that is more likely to translate views into sales and profit. Instagram’s analysis and insight tools are a great way to discern demographics, but if that isn’t something you’re too keen on, there’s more to go on.
Try the good old stalking method to figure out what the characteristics of most of your audience are. Age group, gender, occupation, and family life are some good indicators that can let you know whether so and so people might be interested in what you have to offer. If you’re contemplating over how to turn your Instagram into a marketing tool, use it to scout out your true audience and figure out what is common in most of the people following your page and taking your service.
Try to reach a greater audience and draw them in
In order to make sure your content spreads far and wide, Instagram offers some paid options, like custom-created advertisements that are automatically passed onto people who fall into your target audience. Having the creative freedom to choose what your ad will look like is an amazing marketing move that will pass on the brand image that you’re expecting.
Although advertisements are paid, they are worth the investment because they improve your reach and visibility immensely. Ads also work under Instagram’s algorithm, which means that you can rest assured that your content will be distributed to relevant and interested parties. The best way to turn Instagram into a marketing tool is to use paid and internal-app features for help.
Show that you’re popular
As petty as it sounds, being popular works in Instagram marketing just as well as it does in high school. A good follower count and great engagement is the best marketing strategy to communicate a desirable brand image. FreeWaySocial is the perfect pit stop to purchase everything from followers to engagement and market your brand just the way you want it to appear on Instagram!
Also Read: Why Facebook Engagement Rate Is Important?
