How to Set Up a Facebook Store: The Full Guide

how to setup a facebook store full guide

Facebook being the largest social network in the world offers its users the powerful feature called the Facebook store.

If you are selling your brand products online and still don’t have a Facebook store, then you are missing a huge opportunity to reach a wider audience and drive much more sales.

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Wondering how to set up a store on Facebook?

Read ahead and in this article you will not only find out how to create a Facebook store, but will also discover how to tag your products in Facebook posts.

Let’s dive right into it!

What is a Facebook store?

A Facebook shop is a tab that you are able to set up on your Facebook business page in order to promote and sell your products directly to your audience on the Facebook platform itself.

When your Facebook audience taps on a particular product, an expanded product page will appear on their screens with more images or videos of the product and its description.

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What are the advantages of using a Facebook store?

Before I discuss how to set up a Facebook store, it is important to realize what benefits your brand can get from using a Facebook store.  

First of all, if you create a Facebook store, you will have an opportunity to tag any of your products displayed in the pictures. When users hover their mouse on the tag icon, the product’s information, such as name and price will be shown. The tagged product thumbnails are presented on the right side in the “Products shown” section.

This will help you to ensure that users who view your post will exactly know that products demonstrated in a picture are available in your shop.

Secondly, keep in mind that people come to Facebook in order to interact. It means that by adding a shop tab to your Facebook page, you are able to capitalize on the way an audience is engaging on Facebook.

Differently from your brand’s webpage, a Facebook store allows people to browse, like, save for later, share with their friends, leave a comment asking a question or just purchase your products without having to leave the Facebook website.

This will help you to show your brand to a wider audience and, consequently, gain new customers. It is not a secret that people are influenced by the opinions of others. So, this will perfectly work as a social proof for your brand.

Thirdly, you most likely know that the more steps customers need to take, the bigger chances that they will get tired or distracted and will not complete their purchase order.

Keep in mind that Facebook store gives your audience an easy and convenient way to buy products of your brand. People can view or even order one of your products while chatting with their friends. It is really convenient.

However, those are not all advantages that you are able to receive from a Facebook shop.

With a Facebook store you can also upload an unlimited amount of products, organize all of your products into categories, review stats of your products visibility and sales, and get your products appearing in Facebook marketplace – meaning that they will be shown to a much wider audience.

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How to set up a Facebook store?

Now as you know what a Facebook store is and what advantages you can gain from it, let’s move on and take a look at how to add a shop section to your Facebook page.

The best part of using a Facebook shop is that you don’t need to be a programmer in order to be able to set it up.

There are two opportunities how you may create a Facebook store – directly through Facebook or using a third-party e-commerce applications. However, in this article I will review how to do it using Facebook directly.

Step 1. Create or log in to your Facebook business page.

If you already have a Facebook business page, just log in to it. If not, your first task will be to create your Facebook page.

Step 2. Add the “Shop” tab to your Facebook page.

Many Facebook pages have the “Shop” tab shown in the left-sidebar menu by default. Your audience doesn’t see it, but you do.

However, if you can’t find the “Shop” tab in the navigation menu, then click on the “Settings” button in the right upper corner of your page. You will be transferred to the menu of Facebook page options, where from the sidebar menu you need to choose the “Templates and tabs” section.

In the appeared window, you will see the list of tabs that are currently added to your Facebook page. In order to insert a new tab just scroll to the bottom of the list and press the “Add a Tab” button. Find the “Shop” option and tap “Add Tab” near to this selection.

That’s it! The “Shop” tab has been added to your Facebook business page.

Keep in mind that you can rearrange the order of all tabs that are displayed on your page. When changing the order, ensure that your Shop tab is visible on the sidebar menu without clicking on the “See more” link.

Step 3. Configure your Facebook Shop tab.

Once you have added the “Shop” tab, you need to go back to your Facebook page. The Facebook Merchant Terms and Policies will appear on your screen. In order to continue put a tick that you agree to these terms and policies.

After that, Facebook will ask you how you want people to buy products from your shop. If you are somewhere outside of the U.S., you will be able to choose from two options, such as “Message to buy” and “Checkout on another website”. Being in the U.S. you have an opportunity to accept payments directly from your Facebook page by linking your bank or Stripe account.

Select the one you would like to use and tap on the “Continue” button.

Step 4. Add products to your Facebook store.

As soon as you have chosen the checkout method, you will be able to include your products into the Facebook store.

In order to begin the process of adding products to your Facebook shop, just press the “Add Product” button and the product’s form will show up on your screen. Fill in all the details about your product, like name, price, description and add its images or videos. When you finish, click on the “Save” button.

Take into account that your uploaded product post will not immediately appear on your Facebook shop. You need to wait a few minutes while Facebook will review and approve it. Once your product is approved, you will be notified about it.

To add more products to your Facebook store, simply repeat the process by tapping the “Add Product” button.

Moreover, you have an opportunity to create product collections by clicking the “Add Collection” button.

Step 5. Manage your products or orders.

Once you have added a certain amount of products to your Facebook shop, you can see the list of all products inside of your shop management panel.

In order to get to it, press the “Publishing Tools” tab at the top of your page and choose the “Shop” section from the sidebar menu. Here you will be able to manage your products and check the details of your orders, see the information about buyers, communicate with them and eventually fulfill the orders.

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How to tag your products in Facebook posts?

As you now know how to set up a Facebook store, it’s time to learn how to tag products from Facebook shop into your Facebook posts. It is very simple and takes a few minutes only!

  1. Upload a new Facebook post or just take an old one with your shown products;
  2. Open your Facebook post where you want to tag your products;
  3. Tap on the “Tag Products” button;
  4. Hover your mouse over the image, press on the product you want to tag and type in product’s name. It is similar to tagging people on Facebook posts;
  5. Click the “Finished Tagging” button.

That’s it!

What is more, in order to help users focus on your most relevant products, it is advised to tag no more than five products on one Facebook post.

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All things considered, having a Facebook store is a powerful method to grow your business because it allows you to show your products to a new and wider audience.

If you are still thinking about creating your own Facebook store, I hope that this article will induce you to go and set up one for yourself.

What is your opinion about a Facebook store? Do you consider setting up a store feature on your Facebook page? Please share your thoughts in the comments below!

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