Nowadays video producing is an essential part of successful branding and promotion that every social media strategy should include.
Do you want to create a great and professional YouTube video, which makes an impression on your target audience? Actually, it is easier than you can think.
If you want to stand out and get views, you have to look good on camera. Achieving a professional look is more about your technique rather than the tools you use. In this case, you don’t need to invest a lot of money on expensive equipment. There are good news that you can make the best video with what you have right now, only by giving more attention to some main details.
Don’t miss: 5 Effective Ways to Get More YouTube Subscribers
Here are 7 tips that you may implement in order to look good on your YouTube videos.
1. Prepare your speech
Although you believe that you are professional in your industry, however, it doesn’t mean that you can easily and clearly explain every topic related to your business. Usually, only the people who explain something on a regular basis can look naturally and confident.
But it doesn’t matter how much experience you have, remember the fact that all people who make successful YouTube videos have the action plan and use written script that is prepared in advance.
It is advised to practice your video speech until you are tired of hearing your voice repeatedly. Then you will notice that you are not feeling afraid of talking in front of your camera and your speech is natural and conversational.
After compelling video introduction, which grabs your YouTube viewers’ attention, provide your viewers with concise information of your video content. What is more, if you have more than 2 bullet points to discuss, you can mention them shortly in the beginning of your video. People prefer structure, so it will help them to understand what to expect from your YouTube video later.
While you are talking about something, try to use visuals that will make your video more eye-catching. When you want to highlight some of your phrases, put text call-outs that will help viewers to understand what is important in your speech.
Overall, in order to make successful YouTube video, you need to think about every word and detail that you will include in your video.
2. Make your topic understandable
Probably, you often notice YouTube videos with some intellectual topics that have low audience retention, because people find this type of videos hard to understand, they lose attention and leave the video.
What is more, studies show that viewers’ attention span is only 8 seconds, so in order to keep the target audience, your message need to be clear and short. Try to use the comprehensible phrases, which are easy to understand for everyone.
Don’t forget that your target audience doesn’t have the same level of understanding of the topics related to your business because they don’t spend their whole day working in your area of expertise. Otherwise, if your audience had solid knowledge of your business, they wouldn’t need to watch your YouTube video.
While presenting particular topics on your YouTube video, try to use understandable phrases, in order to help your audience realize your thoughts quicker and easier.
3. Be active
When you first jump in front of a camera, it can be a little bit intimidating and you can feel weird. Showing a low energy level, lack of enthusiasm, will only cause the quick loss of your target audience’s interest.
In order to build the interest of your audience, it is important to be open to your YouTube video viewers. So, if you want to make YouTube video which grabs audience’s attention and receives millions of views, then you need to be energetic, show that you are passionate about this subject and try to inspire viewers with your topic.
4. Don’t forget to smile
It is obvious that while being in front of a camera you can get nervous and forget to smile. However, according to social media studies, people who smile are considered more secure and successful. In this way, the most powerful way to catch your audience’s attention and get their confidence in you is to show them that you are positive and confident about what you are presenting on your YouTube video.
Remember the main fact that the audience won’t be interested and won’t trust you if you look very serious. But it doesn’t mean that in order to look friendly, you need to smile the entire time while you are on a camera, because in this case you will look unnatural. Just show your positive emotions and pleasant look on your face.
If you feel that it is hard for you to smile on a video, then practice in front of a mirror. The next time while being on a camera, you will notice that you feel relaxed, confident and smile is your natural physical reaction.
5. Look directly into a camera
Some people believe that to do a presentation in front of a live audience is very similar as talking on camera, however, it is the wrong thinking. While speaking in front of a camera, you can’t see and understand viewers’ emotions. Moreover, you have the limited variety of motions.
In order to look good while recording your video, you should look directly at a camera. In this case, your audience will feel that you are talking exactly with them and they receive all your attention.
All in all, while speaking on camera, try to feel naturally, smile and don’t forget to blink!
6. Grab attention within the first seconds
Let’s repeat that because the attention span of viewers is only 8 seconds, so you need to have a catchy message and be able to present your thoughts quickly and understandably.
It is advised not to begin your YouTube video with the long introductions about yourself. Instead, it is better to start with some fascinating facts that rapidly grab your viewers’ attention. For example, you can tell a short funny story or captivating statistical fact.
Remember, your target audience needs to get the reason to keep watching your video.
7. Dress for success
When audience watches YouTube videos, usually, they instantly make an opinion on how someone looks on a screen. Viewers judge everything, starting from non-verbal communication, emotions, posture and ending how you are dressed.
The expression, which says “if you look good, you feel good” is an absolute truth. In order to look good on your video, it is recommended to stand out from the background. As social media analyses state that when it comes to dressing for a video, the clothes of solid colors are the better choice.
Actually, there are no strict rules how you need to be dressed, just wear clothes you feel comfortable in, however, your look should be related to your brand and the topic you are going to discuss in your YouTube video.
In conclusion, the more professional your YouTube video looks, the more advantage it will give to your brand.
I hope that this article helped to get the better sense of what you should do for your next video. While making a great video takes some practice and time, try to implement the strategies discussed in this article.
If you have any suggestions on how to look good on YouTube video, write in the comments’ box below!