Lead generation is an age-old tradition that businesses use to make sales out of potential customers. When one looks at Instagram, a platform that makes visual content, it’s really hard to picture it as a place where lead generation is possible. But a lot of brands and businesses now know that Instagram has an influx of information about customers of all kinds, and if brands are smart, they can pave the perfect pathway to turn simple profile visitors into buyers.
Instagram followers are no longer just a number that gives your profile major social media credit but a powerful source of business profit and growth. We’ll be giving you the full 101 on how to leverage Instagram for lead generation and watch how your social media followers end up becoming profit-yielding customers. Read on to find where lead opportunities are sneaking on every nuke and corner of Instagram.
Use the right kind of advertisement
Instagram ads are actually very versatile. Since they’re paid and customized to create as much reach and visibility for a business as they can, they also cater to businesses that are after leads. Ads that are specifically created to gather leads obtain all kinds of valuable information from viewers; things such as contact numbers, emails, certain personal data, demographics, and so on and so forth.
Creating lead ads is rather simple. If you have a business account already set up, you just need to opt for a paid Instagram ad and set lead gathering as your objective. All you have to do next is use the leads provided and convert them into sales. This method is perfect if you have a budget set aside for lead gathering on social media and makes Instagram one of the best social media platforms to be leveraged for lead generation.
Don’t stop engaging
Instagram options like question stickers, polls, quizzes, and chat boxes might just be fun ways to kill time for many, but marketing experts looking to generate leads know that these features are rich opportunities to gather leads. Conversations are amazing ways to generate leads and new story features are a way to ask people for information without seeming pushy or desperate, which is a rookie mistake a lot of brands make while marketing on Instagram.
This is not all. Engaging with comments or story shares relating to your post can make having people open up and become potential leads a very creative and overall nice process. You’ll also be building a strong bond with followers who could become loyal and repeating customers and prove valuable to your business. A good trick for generating leads on social media is that you have to be a lot more involved and social than is required in other methods of marketing.
Encourage people to act
The best way to secure leads and conversions is to always create content that calls people to take some sort of action. Make sure you’re structuring your posts the right way and hitting some spots that will drive people toward your services or the product you’re trying to put out. Asking short but impactful questions or telling them to do something instantly are brief and effective ways to gather a lot of leads.
Try to be creative on how you can convince people to click on your ad and provide information to some extent. Even if the best that happens is people clicking on your webpage, you can consider this a win and a very strong lead to follow up. Knowing how to create posts that motivate people to head out of the app and head to your page is an excellent way to leverage Instagram for lead generation, but even just having people visit your profile after a promoted post is a potential lead too.
Make acting easier for potential customers
Instagram is a very versatile social media platform. You can choose to adorn your profile with a bunch of features and buttons to make visiting your webpage or contacting you easier for those who have reached your Instagram page. These are referred to as action buttons and include things like sending a message to the profile holder on another platform or visiting the brand’s store.
Action buttons are very diverse, and you can really pick them to have almost any function, even make appointments, advance reservations, and much more. This renders them the perfect features to generate all sorts of leads. Navigating all the various features that Instagram has to offer is one of the best ways to leverage Instagram for lead generation and also make your profile more user-friendly at the same time too.
Links and leads go hand in hand
Instagram is very adaptable and allows brands and businesses to maximize their exposure and sales very efficiently. Stories are places where posting links and redirecting people from your Instagram to your page is made easier and more seamless. It is a great way that content creators currently use to share links to sponsored products and gain leads and lots of compensative benefits in the process.
This is not all; the space where your bio is supposed to go also includes a category where you can post your personal website. It’s important that you take advantage of this and put your web page’s link for everyone to click and visit your business page. This is an excellent way to leverage Instagram for lead generation and also have a representative link nice and ready for when anyone is interested in visiting your website after seeing your Instagram profile.
Make sure your Instagram page is attractive
If you want profile visitors to quickly become leads, it’s important to make sure that your Instagram profile looks established and highly frequented. Gathering loads of followers and a ton of good engagement really quickly isn’t that easy organically, but FreeWaySocial can make sure you have a hefty following in just a couple of clicks. Check their page and purchase whatever package you think will assist you in leveraging Instagram for lead generation.
Also Read: How to Get More Instagram Followers as Quickly and Effectively as Possible
