With over 2.41 billion monthly active users, Facebook is considered as a powerful platform for reaching ideal target audience for your brand.
Probably you share informative and entertaining content on your Facebook feed, receive tons of likes, comments, shares of your posts and have thousands of followers. But for whatever reason, you notice that none of your Facebook followers are becoming your customers.
So, what you should do in order to turn that audience into customers who are willing to pay money for what you have to offer?
In today’s article 5 strategies will be discussed that will help you to get sales from your Facebook followers.
Let’s start!
1. Make your content consistent
To gain new Facebook followers is great, however it is more important to put all your efforts in order to keep them as engaged as possible. The powerful way to do this is by staying consistent on your Facebook page.
If your goal is to convert your followers into customers, then uploading your Facebook content once a week isn’t going to do it. To successfully move towards your goal, you need to maintain a consistent approach to the content you are posting on your Facebook feed and keep your brand in front of your audience on daily basis.
In this way, your content will not only go viral and will catch attention of a broader Facebook audience, but it will build authentic connection with the followers. What is more, when an audience will need a particular product or service, there are more chances that they contact you to get what they want.
What you can upload every day on your Facebook feed in order to keep your posts’ consistency?
Actually, don’t think that it should be something extraordinary. The content which you can post are entertaining articles, short and catchy videos related to your brand’s products or services, some engaging posters.
However, the main rule you need to remember is that your Facebook content should be as engaging, informative and consistent as possible. Because only this type of content grabs users’ attention, encourages them to like, comment and share it with their friends or even keep your audience to come back for more.
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2. Engage with your followers
Another powerful method to turn your Facebook followers into customers is to show them your friendliness. It means that you need to ensure your activeness on Facebook and share content that your followers have produced.
In this way, you will build a sense of reciprocity between your brand and your Facebook followers and give your brand a human face.
Remember, people come to Facebook to interact and be entertained. So, post images, question polls and other attractive content with a clear CTA (call-to-action), which provides your Facebook followers with a chance to engage with your content.
It is advised to take just several minutes every day to interact with your Facebook audience and later on, because of your devoted time and efforts you will notice impressive results.
Who do you think your Facebook followers will think about, when they will need the same products or services what you offer? Most probably, they will think about you.
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3. Use offers with elements of urgency or scarcity
If you want to convert your Facebook followers into paying customers, then the effective method is creating special offers and posting them to your Facebook feed. However, it is important to add the elements of urgency and scarcity in order to induce the audience to take actions immediately.
In other words, why not to upload a offer which is available only for 5 people who claim it first. Or what about the special offer on your brand’s products which expires within 24 hours?
As coupons are considered as a great way to bridge the gap between your Facebook followers and customers, don’t miss a chance to create a coupon that will grab audience’s attention. Try to manage to stop them for a moment and become interested in your special offer.
Remember, when users believe that they have an opportunity to take advantage of your offer that only a few other people are eligible for, in this case it is more likely that these users will be enticed to do so.
However, while creating your special offer coupon, keep in mind that it should include an image of your most enticing product, the text needs to be expressed as a brief and straightforward CTA (call-to-action). It is important not to leave any questions. Clearly tell your audience how to use your coupon.
For Facebook followers, who have never bought your brand’s products or services before, coupons are an efficient method to encourage them to make their first purchase.
According to social media studies, 57% of people are motivated to buy something for the first time if they are able to redeem a coupon. What is more, 91% of buyers who have already used a coupon to make their purchase, stated that they would come back to the same brand’s shop.
All in all, don’t ignore the idea of using coupons because they can help to maximize your brand’s sales.
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4. Build trust with a “behind the scenes” content
Uploading Facebook content that provides an up-close look to your brand from inside is an effective way to connect with followers, build trust and convert loyal Facebook audience into your customers.
When people have a better understanding of the manufacturing processes, they appreciate your products more. Actually, it is similar to the situation like this, you begin to respect your colleague more when you see how much effort they put into their work.
Some people can think that your products are made with cheap materials. However, if you show how much time and effort you have devoted, and demonstrate your brand’s quality, audience will esteem your brand.
In this case, you will stand out from your competitors and turn your Facebook followers into customers.
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5. Provide customer support on Facebook
Excellent customer service is considered as a crucial factor which pushes followers to become customers.
According to social media researches, 90% of people use Facebook to submit their inquiries to brands.
So, don’t ignore an opportunity to provide quick replies to the audience and resolve issues related to your products or services through Facebook. In this case you will show that you care about your customers and it will provide you with advantages, such as growth of trust and a great reputation.
Overall, providing a great customer support, the main component of which is fast answering to all customers’ questions, not only helps to convert your Facebook audience to paying customers, but also builds strong and positive word-of–mouth for your brand.
Wrapping everything up, having tons of likes and followers on Facebook is great. However, without a doubt, every brand wants to grow, increase its’ sales and get their Facebook followers to turn into customers. Actually, it isn’t difficult to do it if you know what strategies you need to implement.
So, try to follow the tips described above and you will notice that your business starts to take off!
If you have any thoughts related to this topic, feel free to express them in the comments section!