Nowadays many businesses and personal brands use YouTube to promote their products and services. Unfortunately, some of the brands may not get the amount of likes that they expected to get. If you are one of those who are struggling, here’s good news for you – you can change that! It’s pretty easy.
There are several tactics used by experienced YouTube creators to get more YouTube video likes. I’ll present 5 simple tactics which will help you to get lots of thumb ups on your video in no time!
Let’s get started!
1. Tell viewers to like your video
You need to use some sort of “call to action” to induce viewers to like your video. You need to guide viewers and tell them what you want them to do. You can do this by saying “Like this video” in the beginning or ending of a video. I would suggest to do this in every video.
If you want your “call to action” to be more attractive and interesting, vary the phrases by saying “Smash that like button if you haven’t already” or “If you would like to see more videos like this, then like this video right now”.
You would be impressed if you would know how one sentence can change the amount of likes your video gets. Various researches state that if you use verbal “call to action” and ask your viewers to like your video, then you can expect to get 2x more likes.
That’s TWICE more YouTube video likes…just by adding one additional sentence to your video script. So, be sure to remember this as it will definitely help you to grow your video engagement rate.
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2. Use YouTube video annotations
As I have said earlier, you need to be direct in digital marketing. If you want your viewer to take particular action, you need to ask him to do it. This will encourage him to do something you want.
Other way, if you don’t ask, then you may only expect something to happen, but that’s not what real marketers do. Real marketers induce their audience to take particular action. And, guess what, audience is usually willing to do what you ask them to do.
To induce your viewers to like your video, you can also use YouTube’s annotations feature. Annotations are small text boxes that you can include in your videos and they can be used for many purposes.
To add an annotation, just go to your YouTube channel’s Creator studio, click on “Video Manager”, select “Videos”. Now select one of your videos, click “Edit” tab and you will see “Add annotation” button. There you will be able to select the time frame (when) and where on your video this annotation should appear.
There are different types of annotations as Speech bubble, Note, Title, Spotlight, Label. But it doesn’t really matter much, just choose the standard “Note” and include your call to action. For example, “Support us by liking this video!”. That’s it, just by including this simple annotation at the end of your video you probably increased likes (or engagement in general) twice!
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3. Engage with your audience
Communicate with your audience, answer their questions, reply to comments and don’t you ever leave them hanging. If you are still not sure why you should do that, here’s the thing… Research conducted on various YouTube channels states, that YouTube creators who engage with their audience get much better overall engagement (including more video likes).
Many times Youtubers get even 10x more engagement compared to the period when they did not actively interact with their audience.
The thing is that when your audience see that you answer their questions and actively reply to video comments, they instantly become more interested in your activity and content you produce. And because they support you, they will press that Like button more actively.
People value being recognized for their actions. Note that every time viewer commented, viewed or liked your video, he did something he didn’t have to do. He went extra mile. That’s why you must appreciate his actions and reply, answer and engage in other ways.
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4. Understand your audience and what they came for
21 century has become fast paced information exchanging century. There is so much information on the internet, so that viewer is used to get what he wants and whenever he wants it immediately.
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There is nothing worse than if the viewer watched your whole video but didn’t get what he wanted. Remember, that viewers come to YouTube for different reasons. Some want to get entertained, some are searching for DIY guides (“do it yourself”) and some want to know more about some particular topic. You need to know why audience comes to see your content in the first place and what they expect from you.
If your content is all about entertainment, then persist giving your audience what they want and entertain them. If you always shared some informational guides, then continue doing so. By staying consistent on your content’s theme, you will increase the likes you get on your videos. Because if viewer really received what he wanted, then there is a bigger chance that he will press Like on your video.
Also, if you are running a personal channel, consider creating more of personal (emotional) videos. These videos usually get much more engagement rate because viewers are introduced to you and gets to know your personality better. Consequently, they feel related to you and can support you by liking your content more actively.
5. Upload videos consistently
Consistency is king. We can describe consistency as art of showing up. It doesn’t matter if you are showing up daily, once a week or twice a week. The key to this is persistency.
Audience needs to know when you’ll be uploading your next video, as they may be interested in watching it right after the publishing. Audience will know when to expect your next video only if you maintain a regular posting schedule.
While consistency is most important, also don’t forget to upload only quality content. If you set your schedule to upload videos daily, make sure that it’s quality content that you upload.
If you see that your content’s quality has decreased, change your schedule to 3 videos a week. Remember, that you must combine both consistency and quality. It doesn’t really matter much if you upload daily or 3 times a week, just make sure that high quality is maintained.
Here were 5 tips on how to get more likes on your YouTube videos. Do you have any other suggestions? Leave a comment below!