Isn’t it crazy how some of your Twitter posts perform so well while others don’t bring any results?
If you tweet ignoring the time when your audience is the most active, it means that you are just wasting your time.
Undoubtedly, engaging and informative tweets matter, however, if you upload your content at times when just a minority of your audience is online, then your tweets will not be discovered and disappear with unnoticed.
However, when it comes to effective marketing on Twitter, the important principle is having the right message in front of the right audience and at the right time.
Want to know what is the best time to post on Twitter?
Keep reading and in this article you will learn how to determine the best time to post on Twitter for maximum views and engagement rate.
Let’s get started!
Why posting time matters?
The crucial fact which you need to keep in mind while posting your posts on Twitter is that it moves very fast. What is more, according to social media studies the lifespan of a tweet is really short – only about 18 minutes.
In this case, if your audience is following not just a few people, newer tweets will appear on their newsfeeds every minute. It means in order to notice your post on Twitter, they should go and check it in your profile or refresh their feed every 5-10 minutes. However, they are unlikely to do so.
Therefore, in order to ensure that your Twitter content reaches your audience, you need to post it at the right time.
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What is the best time to post on Twitter?
To get a broader idea of the best times to upload content on Twitter, let’s look at general Twitter timing trends:
- People seem to start and end a day on Twitter. The highest engagement level tweets receive in the mornings and evenings. Most probably, the only explanation is that people consider Twitter as a way to spend their time on a way to and from work.
- The sort of engagement is different for mornings and evenings. The early morning hours are the time when tweets get the biggest amount of clicks, while in the evenings, Twitter users are more inclined to engage by liking and retweeting posts.
- The time from 11 AM until 1 PM on average for any time zone is considered as the most popular time to tweet. It means that during this time the highest volume of tweets appears on Twitter.
Overall, the best posting time will depend on the goal which you want to achieve. If you are interested in receiving more clicks, be sure to upload your tweets in the mornings. On the other hand, if you are looking for more likes and retweets, then the most suitable are evenings.
Although there are lots of studies that examine the best time to tweet, however, when brands put them into practice, the outcomes that they receive are very different. Actually there is no particular time tailored to everyone which would ensure that your tweets will reach a wide audience and boost engagement level.
However, the good news is that there are several ways how you can find out what the best posting time for you on Twitter is.
1. Twitter Analytics
The first method how you can determine when is the best time to tweet is by using Twitter Analytics. It is a tool which helps you to understand how the Twitter content you publish is working for you and in general, realize if you are moving in a right direction.
However, keep in mind that Twitter Analytics will not assist you in finding when a right time to post is, it will help you to figure out what the best days to tweet are based on your audience.
In order to visit your Twitter Analytics, you just need to click on your profile’s icon at the top-right corner of your screen and from the drop-down menu select “Analytics”. Once you have been transferred to the Twitter Analytics page, tap the “Tweets” section on a dashboard.
After that you will be able to see a chart which will show how your tweets have performed over the past 28 days’ period. In other words, you will receive an idea on which days your Twitter posts have the highest impressions.
Therefore, the days which provide you with the biggest amount of impressions mean that they are exactly the time when your audience is the most active. Consequently, these days can be considered as the right moment to publish your content on Twitter.
What is more, in the bottom of a chart you have an opportunity to see how your each tweet stacks up according to the three key metrics, like impressions, engagements and engagement rate that Twitter tracks.
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2. Circleboom app
Another easy and quick way to see when a majority of your Twitter audience is online and, consequently, in this way understand the best time to publish your Twitter content is Circleboom.
In order to get started with Circleboom follow the steps below:
1. Download the “Circleboom” app;
2. Log in to the Circleboom dashboard by verifying your Twitter profile;
3. Go to the “Analytics” section and tap on the “Best time to tweet”.
That’s it! However, keep in mind that it can take a little bit of time while Twitter algorithm will analyze your followers’ activity, location and other necessary data in order to recommend you the best time to tweet.
Once Twitter has finished your followers’ examination, you will be able to see the graph with circles which will help you to figure out your best time to share Twitter posts. The size of the circles means how good the time is for you to tweet. The larger the circle, the more suitable time to post on Twitter.
Sounds simple, isn’t it? However, in order to get more accurate and reliable data, it is advised to run an experiment for, let’s say, a month twitting every day and track all results in Twitter Analytics or check Circleboom.
Furthermore, you can even share the same tweets at a different day and time to understand better. In this case, you will learn how your performance differs if the content is the same.
Wrapping everything up, now you know what you can do in order to determine your best time to publish on Twitter. So, just put it into practice and you will notice the improvements in your brand’s exposure, engagement and sales.
How you find the best time to upload your posts on Twitter? Do you know any other techniques that can help to determine the best time to tweet? Please share your thoughts in the comments below!
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I hope that you were able to determine the best time to publish on Twitter. If you have any more questions, leave a comment below!
