Nowadays, it is impossible to find a person who doesn’t think about becoming popular On Facebook at least for a while.
However, Facebook fame isn’t an easy task. It requires an excellent strategy, dedication and, most importantly, a lot of time. To set your Facebook profile apart from others and get more influence is a hard work. Actually, it is like a full-time job.
So, if you really want to become famous on Facebook, never give up! Following the right steps everything it possible.
Keep reading and in this article you will receive 11 useful steps that will undoubtedly help you to get popular on Facebook.
Let’s take a look at them!
1. Create a catchy profile photo and cover picture
It goes without saying that the most significant visuals in your Facebook profile are the ones that practically don’t change. They are also the first thing that audience notice when they visit your profile page.
Actually, when your audience view both – your profile photo and cover picture, these images tell them quite a lot about you.
So, if you want to make a great first impression, you can’t choose something random for your profile and cover images. It is advised to find something that will perfectly reflect your personality and catch your audience’s attention.
While trying to find the perfect cover picture for your Facebook profile page, first of all, you need to make sure that its size is right. In this case, upload an image that has dimensions not smaller than 820×312 pixels. Otherwise, Facebook can stretch your cover picture in order to fit the right size.
Secondly, follow the “20% text” rule. It means that you shouldn’t go wild with using text. Actually, you can insert some concise text to make your cover photo more engaging and informative. However, remember that a focal point still should be your visual, not a text.
Thirdly, in order to add some balance to your cover picture and make it look more aesthetically pleasing, it is advised to design your cover photo by putting the focus of an image be on the right side.
Overall, make your cover image simple, but with a clear point of focus and related to you or your brand.
When it comes to your Facebook profile photo, the first thing you need to make sure is that you are properly framed within a shot, so your Facebook page visitors will be able to see you as the main picture’s object and a little bit of simple, one-colored background.
Actually, your face should fill most of the photo space, but keep in mind that you shouldn’t be too far or too close. Just make an image, which will allow your audience to understand what is shown on your profile photo.
However, if you are using Facebook profile page as a brand, then your logo will be undoubtedly the best choice for a profile picture.
What is more, while selecting your profile photo, it is recommended to apply the highest resolution – 2048×2048 pixels. Thus, if your audience taps on your picture, you will be sure that it still looks high quality, clear and in no way blurry.
That’s not all. There are a couple more things you should remember when trying to make your page stand out and become famous on Facebook.
So, make your profile and cover images match each other and, consequently, your Facebook page will look more professional when people visit it.
Moreover, change these two important pictures based on the season or a promotion you are running. By updating your profile and cover photos, you will show other users that your Facebook profile page is active and will give them more of a reason to press the “Follow” button.
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2. Post consistently and at the right time
Before you start your journey to Facebook fame, you need to understand how often and at what time you need to post.
According to social media studies, the best time to upload your posts on Facebook is Wednesday at 11 am and 1-2 pm. However, this cannot be suitable for all Facebook profiles.
Actually, different accounts have their own perfect times to share content. That is because the best time to post depends on several factors that are particular to each Facebook profile. These factors are: where your audience is located and when your audience is online on Facebook.
What is more, since Facebook has made its news feed to an algorithm based, your followers will not necessarily see your posts at the moment they are uploaded.
So, it means that in order to increase the likelihood of getting likes and comments on your posts, your task is to share content at the time when your audience is the most active.
Don’t know how your posting on Facebook calendar should look like?
Don’t worry! Just use your Facebook page Insights and you will get a precise information about when your Facebook profile page followers are online for each day of the week. Consequently, analyzing this data, you will find out what your best time to post is.
In addition, keep in mind that only when your audience constantly see your engaging content on their news feeds, they are inclined to interact. It means that if you upload your Facebook content randomly or post regularly for a month and then go silent, you cannot expect a high engagement level.
Therefore, in order to encourage your audience to engage with your posts and get more influence on Facebook, you need to show up consistently on your followers’ news feeds. However, while posting regularly on Facebook, try not to become spammy, because it is one of the worst moves you can make with Facebook fame.
In this case, the usage of a schedule can help you! As you will plan your posts in advance, you will be able to stay consistent and don’t miss the time when your audience is the most active.
3. Share interesting and high quality content
You can gain new followers by making a great first impression, but they are waiting to see something more. So, what to do?
The answer is simple, upload posts what will be relevant to your audience, help them to learn something new or just make them smile and improve their day. And it is advised to add your own uniqueness because it will make your content memorable.
However, try not to share a lot of promotional content because it may make your audience feel annoyed or even drive your followers away. Better keep a balance between promotional and interesting, shareable content that your audience might want to read. In this case, by uploading informative and entertaining Facebook posts, you will encourage your audience to interact with your content.
Overall, while crafting your Facebook posts, try to impress your followers or in other words, arise a strong emotional reaction in them. Consequently, when people feel excited, there are bigger chances that they will want to share your meaningful posts in order to impress their own Facebook friends.
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4. Insert authentic images and videos
If you take a look at some of the most popular Facebook profile pages, you will see that they share pictures, videos, infographics and other visual content together with their usual text postings.
First of all, visuals are powerful tools in order to entice people to stop scrolling and pay attention to your posts.
Moreover, this type of content helps you to generate a higher engagement level and as a result, your posts become more visible and your Facebook profile receives more followers.
So, if you want to improve your engagement rate and get famous on Facebook, then every time while writing your post, don’t forget to insert a visual.
However, keep in mind that not all types of images will bring you successful results. It means that you shouldn’t rely on stock pictures that can be easily found on Internet. Instead, use your own, unique images.
5. Keep your posts short
Most probably, you know that a majority of people use Facebook on their mobile devices when they are on the go. It means that people don’t have a lot of time to read massive blocks of text. What is more, if your audience see a huge text-only post, there are bigger chances that they will lose interest and will just scroll it away.
So, when it comes to Facebook posts, another advice will be to keep them as brief as possible.
Here are several post types that you can use in order not make your post look like a novel:
- Snappy statements combined with an image.
- Short questions with answers’ options.
- Quotes or statistics from a particular article that have the “click for more” context.
Overall, in order to quickly grab audience’s attention and induce them to interact with your content, ensure that your Facebook posts are short and sweet.
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6. Prioritize comments and replies
When your audience leaves comments on your Facebook posts, it is great because in that way you will receive more exposure for your profile page. The more exposure you gain, the more engagement it will lead to.
However, keep in mind that improvement of your Facebook profile page’s engagement isn’t the “one and done” case.
If your followers take their time to like and comment on your post, make sure to respond to them. In this case, you will show that you are listening to your audience and value their interaction.
Actually, most often a simple, short comment back is all that your followers need. However, sometimes it is not enough and more actions are required. So, if your follower writes a question, which need a more detailed explanation, just suggest them to connect with you through a direct message.
So, remember that no one likes being ignored. If your followers comment on your posts, it means that they want you to engage in return. And if you start replying to comments of your followers, you will undoubtedly encourage these people to interact with your content even more.
7. Engage with your audience
If you don’t engage on a regular basis with your Facebook followers, then you will be able very fast notice that your fame is fading away. However, keep in mind that building new connections will be a more difficult task than to maintain relationships with the present ones.
Therefore, in order not to lose your existing followers, don’t forget to interact with them a lot. Ask your audience for a help to come up with an engaging caption for you image or just involve them in your status updates.
What is more, asking for recommendations is considered as an effective way to offer your audience to share their opinions and, consequently, engage with them.
All in all, telling your followers what you would like them to do, will not only make them feel valued, but will also encourage them to interact more. Remember, sometimes everything can be much easier than you think.
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8. Use Facebook Stories
Like Instagram, Facebook also has feature called Stories that appear at the top of the news feed.
Facebook Stories are considered as a great opportunity to boost an engagement level of your profile page, strengthen relationships with your audience and get more influence on Facebook.
When your followers log in to a Facebook app, Stories are the first thing they will notice. Thus, in order to catch attention of users and encourage them to visit your profile page, your task should be to upload as engaging Stories as possible.
Keep in mind that this informal method of sharing content will let you share fun and lighthearted posts as often as you want without even worrying that you can look spammy and annoy your followers.
Furthermore, due to a reason that people don’t expect the super high quality on Facebook Stories, you can upload visuals just after taking them. Consequently, you will look more open and will be able to build stronger connections with your followers.
9. Take advantage of Facebook Live
Broadcasting Live videos on Facebook is another effective way to encourage your audience to interact and, consequently, improve an engagement level of your profile page. According to social media studies, Facebook Live videos help you to receive 6 times more interactions than regular video posts.
Can’t think of a reason to go live? Just get creative!
Start using your live broadcast to stream events, announce about upcoming project where you will participate, organize Q&A sessions, host how-to tutorials, go behind the scenes or collaborate with other influencer.
As you can see, there are lots of options how you can use Facebook Live to connect with your audience.
What is more, to evoke users’ interest and incite them to watch your Live videos, it is very important to stay authentic while broadcasting. Don’t try to become an actor or be someone who you aren’t.
Actually, the more people tune into your Live video, the bigger chances that your Facebook page will receive a higher engagement rate.
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10. Run contests
Believe me or not, but by running contests or giveaways you are able to get a very high engagement rate on your Facebook profile page than just communicating with your audience through simple posts.
If you organize a contest that encourages your followers to create a user-generated content, then you will make your Facebook profile visible to a wider audience. As a result, you will boost your followers’ count, receive more likes and comments on your posts and most likely, become more famous on Facebook.
However, while running contest or giveaways on your Facebook profile page, you need to keep in mind several things:
- Host contests only once in a while. Actually, running giveaways too often can sometimes annoy your followers. So, in order to keep your audience excited, host contests or giveaways every month or even half year.
- Provide clear rules. Write precise contest’s rules where you will explain what people need to do to maximize their chances of winning.
- Don’t forget about a prize. Keep in mind that in order to make your contest more successful you need to suggest a worthwhile prize. However, it doesn’t mean that you should offer something expensive. It can be a symbolic prize, but appealing and relevant to your audience.
11. Always try to be positive
At first glance, this advice might seem not so important, however, it is.
Most probably, you know that good news spread much faster and farther than anything else on Facebook.
So, if you are upbeat and positive while interacting with your audience and sharing your content, then you will be liked a lot more by your audience and, consequently, get famous on Facebook.
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Wrapping everything up, remember that making your content go viral and getting famous on Facebook isn’t an easy task. It requires a lot of time, creativity and persistence.
However, following strategies discussed in this article and continuously learning from your experience, you can achieve your goal and get more influence on Facebook. Just never give up!
If you still have any questions related to this topic, feel free to write them in the comments below!