Social media followers are a good indicator of a brand’s standing. If a social media channel has a low number of followers, it means that the business lacks quality or that it has not put enough effort into promoting itself on Facebook, Instagram, Twitter, and other SM platforms.
Of course, there are multiple examples of brands buying fake followers and expecting to trick people. This practice will not cut it anymore because potential customers and partners pay attention to engagement. In other words, a brand has to focus on attracting real followers.
Offer Free Prizes
Hardly anything attracts as many new followers as giveaways. People love free stuff, and they gladly participate in social media giveaways so long as engaging with content is the only entry fee.
Brands create catchy posts and ask people to share and like the content to enter these giveaways.
If you are not sure what you can give away on social media, there are a few ideas worth considering. For instance, you could design custom merchandise, such as mugs, and put your logo or slogan on them.
One last thing to note about these giveaways is that if you are offering a prize, be sure to actually send it to a winner. Fooling social media users will backfire and damage your brand.
Sell Directly on SM
Over 2 billion people shopped online in 2020, a trend that grew so much because of the ongoing pandemic.
Since so many people shop online, a brand should take advantage of selling directly on Facebook and Instagram and create a store on these platforms. Potential customers will appreciate the thought as they can purchase goods directly on social media. It saves time when you do not have to click on a link and get redirected to a store’s landing page.
Take Advantage of Automation Tools
Automation tools are a good way to ensure that you produce enough content and keep the followers engaged.
For example, a brand can use scheduling tools to fill its content-posting calendar in advance and not miss a day of publishing a post at an appropriate time.
If the content itself is relatively simple, free graphic design tools are usually enough to create a template that you can later modify and use for publishing content.
Focus on Content Quality
Speaking of publishing content, it is recommended to emphasize quality over quantity. Brands go to great lengths to hire solid social media content creators because they realize how valuable they are.
As a rule of thumb, it is better to publish a couple of great pieces rather than spam followers’ feeds with lackluster posts, especially when a brand wants to attract real followers.
Get Shoutouts From Influencers
A simple shoutout from an established influencer is effective because celebrities on social media have many loyal followers who listen to the words of a person they admire.
It is no surprise to see most businesses investing money in collaborations with influencers who range from A-tier celebrities to micro-influencers with a few thousand followers. The results speak for themselves.
Keep Tabs on Competition
There are bound to be other brands operating in the same industry. Keep tabs on their strategies to get some ideas on how you can improve yours.
Keep in mind, though, that you should not copy other brands completely because they will get the hang of the strategy and report you, which will likely result in getting banned from a social media platform.
Engage With Your Followers
Not all people who start following a brand’s page are likely to remain loyal. The odds of them unfollowing a page are there whether brands like it or not.
One of the ways to retain followers is to respond to their comments. If someone asks a question under a post or leaves an impression, respond to them to show that you appreciate their effort to engage and would like to see more of such behavior in the future.
Responding to followers regularly also works in a brand’s favor as an indicator to potentially interested new followers. A social media user is more likely to follow pages that respond to follower comments.
Share Exclusive Content
Exclusive behind-the-scenes content is another trick to attract followers. There might be some people who check a brand’s social media profiles regularly without following these pages.
If a brand reveals exclusive details using the story feature that disappears after 24 hours, people will start to realize that they might miss it, and following a channel to get the story in their feed is one way to avoid the problem.
Follow Social Media Trends
The last bit of advice is about following social media trends in general. New gimmicks come and go, but missing an important trend could be one of the primary reasons why a brand fails to capitalize on attracting new followers, whereas its competition does the opposite.