Are you a Facebook group admin? Want to learn about your group’s members and get a better understanding how they engage within the group?
Then, you came to the right place.
Because in this article I am going to tell you about the useful metrics in Facebook group Insights and how to analyze them.
Let’s dive right in it!
Why is it useful to check Facebook group Insights metrics?
Before I start to review each Facebook group Insights metrics’ section, I want to discuss why these metrics are considered important for marketers.
Therefore, if you are a Facebook group admin, then tracking metrics in Facebook group Insights and knowing what this data means, undoubtedly, will provide you with a valuable knowledge of your group’s members.
It means that you will find out more information about the audience your Facebook group is attracting, the content in which group members are engaged with and the active hours of group members.
While you will be examining your Facebook group’s metrics, it is advised to take a holistic approach. Why?
This is because if you look only at one metric, then it will not tell you that much about your Facebook group. In this case, it is very important to get a full picture of your group’s performance in order to help your Facebook group grow, boost engagement level, create and maintain a strong community.
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Where to find Facebook group Insights?
If you want to access your Facebook group Insights, then you can easily find them on the left side of your group’s navigation bar. However, keep in mind that only admins are able to reach group Insights, other group’s members don’t have a permission to see it.
Actually, navigation of group Insights if very simple.
When you open Facebook group Insights page, there will be a brief presentation of three main sections:
- Growth. In this tab you are able to monitor requests of users to join your group and the growth of your group’s members;
- Engagement. In this tab you can track the number of posts, comments and reactions. Figure out the best days and hours to upload your content;
- Members. In this tab you may get demographic data about your group’s members and reveal who are the top contributors of group’s content.
Moreover, by using group Insights you are able to export the necessary data at any time just clicking on “Download Details”. There is an opportunity to receive overview of your Facebook group’s activity for the last 7, 28, 60 days or you can select a specific period of time.
Let’s review each tab of your Facebook group Insights.
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1. Growth metrics
Under the “New Members” header you can see the amount of new members who joined your Facebook group in the last 28 days. What is more, you are able to view statistics of increase or decrease (in percentage) in your group’s new members.
However, in order to see all detailed information provided in a growth tab, you need to click on the “More Growth Details”. After that you will be redirected to a page where “Total Members” graph is presented. This chart shows how the amount of group members is fluctuating.
Also, you have an opportunity to view growth data for different time intervals. In this case, jut tap on a drop-down menu and select a certain period of time for which you want to see how the number of your group’s members was changing.
Actually, this information may be useful in order to keep your actions in the group efficient. For instance, if you see a raise in an amount of new members during the last week, then you may examine what content you have been uploading in that period of time and make it even more engaging.
You can start using these effective actions to drive interest of your Facebook group members and attract new users to join it.
Furthermore, if you scroll down the page, you will receive information about the membership requests. There you can see the amount of approved, declined, blocked and pending requests. Click on “See Pending Requests” and you will be able to see each Facebook user who wants to join your group.
Overall, tracking growth metrics may assist you in analyzing whether your Facebook group is growing consistently or not and if users are interested in becoming members of your group or not.
2. Engagement metrics
While analyzing data in the engagement tab, you will have an opportunity to find out what the best days and hours of the week are to upload a content and understand how much activity your group’s posts are receiving.
Want to access this information? Then, click on the “More Engagement Details”.
Once you tap on it, the first section which appears on your screen is related to your posts. Here you have a chance to view how many posts are being shared in your group, the number of comments and reactions (including likes) your posts are receiving.
While evaluating your Facebook group’s performance, keep in mind that when users visit your group, they want to feel welcomed. In this case, you need to examine the next 2 charts – Popular Days and Popular Times.
These will help you to figure out which days of the week and hours of the day your Facebook group’s members are the most active. Then you will be able to share content which encourage them to engage and make them feel involved in your group’s activity.
In the Popular Times graph don’t forget to use drop-down menu in order to see an engagement level of group’s members at various times for different days of the week.
Moreover, at the bottom of the page, you can view your Facebook group’s top posts and who uploaded them. For each post, there is an opportunity to see the number of comments, likes and views.
Analyzing the posts that received the highest engagement, should assist you in understanding what to publish in the future in order to attract users to interact.
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3. Membership metrics
Want to better understand your Facebook group’s members? If so, then click on the “More Members Details” and you will get an exact information who your group’s members actually are. Also, you will be aware of who the top contributors are in your group.
The demographic data, which you can receive about your Facebook group’s audience while using membership tab is the following: age, gender, city and country.
Actually, this information is not only beneficial if you seek to increase an amount of members of your group, but also if you try to understand what type of content you need to upload in order to make it relevant to your Facebook group’s audience.
As it was mentioned before, here you may also see who your top contributors are overall.
Therefore, it is advised to highlight your group’s top contributors by assigning each member a badge. In this case, you will provide them with recognition for participating in your community.
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Wrapping everything up, three Facebook group Insights metrics were discussed. These are valuable to track in order to improve you group’s performance and build a strong community.
Apply what you have learnt today and you will be able to grow your Facebook group faster.
What do you think about Facebook group Insights? Do you monitor Insight metrics to improve your Facebook group’s performance? Please share your thoughts in the comments below!
