How to Add Swipe Up Links to Instagram Stories

how to add swipe up links to instagram stories

Have you noticed Instagram stories with “See more” link on other Instagram accounts? Have you noticed other accounts stating “Swipe up for more” at their Instagram stories?

Adding links to your Instagram stories may attract your brand many potential customers and improve sales. It is much easier for your audience to swipe up and go directly to your website, blog or e-commerce store rather than manually typing website’s address into the internet browser. You can almost 3x your traffic from Instagram just by using this feature.

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In this article I will explain in detail how to add swipe up links to your Instagram stories and the requirements of doing so. Also, I will show you how to add links to your Instagram stories if you don’t have 10000 followers or are not verified yet.

Let’s get started!

What are the requirements for adding swipe up links to Instagram stories?

Unfortunately, adding links to Instagram stories and having swipe up feature isn’t available for everyone. There are requirements officially set by Instagram. To be available to use this feature you need to have either:

  • 10000 followers; or
  • Verified Instagram account.

I understand that many of starting Instagram accounts haven’t reached 10000 followers yet and getting Instagram account verified is not an easy task to do. Fortunately, there is alternatives to use if you are not available to add links to your Instagram stories yet and we will talk about that in another chapter.

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How to add swipe up links to Instagram stories?

Let’s start first on how to add links to Instagram stories (Swipe up feature) when you already have built your Instagram audience to 10000 followers or have your Instagram account verified.

Follow the steps below to add links to your stories:

  1. Go to the Instagram app using your smartphone (iOS or Android) and login to your account if you haven’t already;
  2. Open the Instagram Story tool and add a picture to your story;
  3. Tap on the Link icon at the top of the screen;
  4. Under the Add link tab, select “+URL” and insert your website link below the Web Link section;
  5. After that, select “Done” at the right upper corner;
  6. Publish your Instagram story and you are good to go!

Now your audience will be able to swipe up your Instagram stories and go directly to your specified website. This should potentially get you much more visitors and customers in general.

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How to add links to Instagram stories without having 10000 followers or being verified?

Don’t worry if you don’t have 10000 followers or your account isn’t verified. As I have said earlier, there are some alternatives to swipe up feature if you don’t yet have 10000 followers audience or your account isn’t verified.

There is just a little tweak that you need to do with your Instagram stories. Just add @mention to your own profile in your story and ask people (use call to action) to click on it to check the offer. They will be brought up to your profile, and the link to your website will be present in your bio.

That’s a longer route to take and you will get less visits to your website compared to using swipe up feature, however, it is better than nothing. You will still get some traction with this strategy.

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I hope that this guide was helpful and now you will know how to add swipe up links to your Instagram stories. If you have any questions related to this topic, please leave a comment below!

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