How Often Should You Post on Instagram?

how often should you post on instagram

Optimal posting time on Instagram is something that any marketer needs to know in order to get better results in Instagram marketing.

Although, there are a lot of various studies which tell you how often and at what time of the day to upload your content on Instagram, however, many people are still trying to figure out which one provides a trustworthy information.

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So, have you ever asked yourself how often should you post on Instagram to get the highest reach?

If so, then keep reading this article and you will not only learn how often to upload content on Instagram, but also understand the importance of a posting frequency, its impact on engagement level and how it is influenced by the changes of Instagram algorithm.

Let’s begin!

How often should you post on Instagram?

This is one of the most common questions which has been discussed a lot in social media studies. Unfortunately, all of them show different results.

Some researches prove that uploading content on Instagram once or twice a week provides you with great results. Others say that you need to post once a day or even three times per day if you want to see your Instagram account growing faster.

Can you guess why researches show different results?

Firstly, as Instagram algorithm is constantly changing and users also change the way they act on Instagram, it is hard to provide the one exact answer about a posting frequency.

Secondly, there is no “fit for all” marketing strategy that fits all brands. Every brand has different location, the niche in which it operates and the target audience that it is trying to reach.

So, there is no posting frequency or the best posting time that can be perfect for everyone. It needs to be figured out individually.

To understand how often you should post on Instagram, you need to take into consideration two main things that this question includes – consistency and valuable content.

Primarily, your task is to ensure that you upload a content regularly. If you publish 2 posts per day for a whole week, however, after this week has passed you come back to posting just once a week, then your efforts to grow your Instagram profile will be ineffective. Consequently, you will notice decrease of engagement level and some users may even unfollow your Instagram profile.

Therefore, you need to select posting frequency, which is consistent and you would be able to maintain it. In this way, your followers would know when to expect a new piece of content from you.

Another factor, which you have to keep in mind while deciding how often you should post, is a valuable content. It means that you need to make sure that every time when you upload something on Instagram it is a post worthwhile your audience’s attention.

It is advised to publish 3 high quality posts every week rather than posting daily if a majority of the posts are not so informative and entertaining.

Although you can receive a lot of likes and comments from posting daily, however, with time your audience will get tired of content that is not entertaining.

Let’s get back to the main question again.

Actually, there is a general rule which says to post on Instagram between one to three times per day. However, it doesn’t mean that you should follow this rule.

What you should really do in order to build base of loyal Instagram followers and increase engagement level, is to consistently post valuable and entertaining content on Instagram. Try to do that 1 – 3 times per day, but make sure that it is the highest quality content.

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Why does posting consistently matter?

If you are running a personal Instagram profile where the main audience is your friends and family, then it is not so important how often you upload content on Instagram. You should not worry regarding the algorithm, because if your friends or family members previously liked your posts, Instagram will show them your new content too.

However, if you are running Instagram account for your brand, in this case, posting frequency and consistency matters a lot.

Why? The answer is simple. The more frequently you upload content on Instagram, the wider audience you reach. Consequently, your Instagram posts will receive the higher engagement level and you will boost your followers’ base.

While uploading your content on Instagram don’t forget that your followers can easily get tired of your content if you post too much. But on the other hand, if you publish too rarely, then your audience can forget about you.

As it was mentioned before, keep in mind that if you want to grow your Instagram profile, your task is to post consistently rather than frequently. Only then you will be able to make your target audience notice your brand and keep them engaged.

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Instagram algorithm changed everything

Before Instagram algorithm has changed, everything was clear. A lifespan of Instagram posts was about 2 hours. It means that you could upload new content on Instagram every two hours in order to effectively engage with your audience.

But now, it is really hard for marketers to understand what is the best posting frequency. With a non-chronological feed marketers can’t predict when their Instagram posts will be noticed by their followers.

Although things are changing literally every single day on Instagram, however, Instagram Insights metrics can always guide you in the right direction.

Therefore, as you most likely use Instagram business profile, then it means that you have a great opportunity to figure out the most active time of your audience which, consequently, will help you to make a decision when to post on Instagram in order to reach bigger audience.

Actually, posting at the time when your audience is the most active doesn’t ensure that you will receive the highest engagement level, but it will make an impact on Instagram algorithm which is crucial in pushing your posts and making them more visible.

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In conclusion, I hope that from now on it will be clear for you how often you should post on Instagram.

The best way to find what works with your brand is to try, examine and repeat.

However, while trying to understand how often to upload a content on your Instagram account, keep in mind the main rule – it is all about just being consistent over a long period of time.

If you still have questions regarding a posting frequency on Instagram, feel free to write them in the comments below!

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