Every person or business wants to know how to get more website traffic using free resources. One of these free resources are social media platforms. If you are wondering if you still can get free traffic to your website or blog from Facebook Page – yes, for sure!
Facebook is still a great platform to get free traffic from and many online marketers are still using it as a free traffic resource. Facebook Page offers tons of capabilities to reach your potential audience/customers and raise brand awareness.
Stay with us because here are 5 effective methods to drive free traffic to your website/blog using Facebook page.
1. Optimize your Facebook page
Think about first impression and how it’s important. When people come into your Facebook page they make an opinion about your business/personality within seconds.
You must optimize your Facebook page in order to be liked by users, look trustable so they would buy your products.
First thing you need to do is to fill up every Facebook page tab, provide all the important information and details. Don’t leave any tab empty.
Some brands have a common mistake of not filling up the “About tab”, etc. Also don’t forget to include e-mail for customer support and URL to your website (which will drive traffic). In other words, make your Facebook page complete. This alone will increase free traffic from Facebook page.
2. Post updates consistently
Till around year 2013 Facebook would show Facebook page posts to all the people who liked your page. But now the time is different, Facebook algorithm decides which posts will be shown on user’s feed.
Your individual post will be shown to only 2-3% of people who liked your page. Having that in mind, you should do everything to beat the algorithm.
Make sure that you are posting consistently. For example, posting 7 updates in one day, then skipping next 6 days is a bad idea. Better to post 1 update per day for 7 days straight.
Also don’t post too much. Social media experts say that posting frequency on Facebook should be 1 – 2 times a day.
3. Post content that is interesting to your audience
You should always give you audience what they want. If you want to get traffic from Facebook page for free, then you must find out what your audience wants.
Facebook Insights gives you a lot of information about your page’s performance. By using Facebook Insights you can even learn which content was most liked by your audience. By knowing to which content your audience responds the best, you may upload more of that and this will increase chances of getting more traffic to your website.
Just go to your Facebook page, then click “Insights” in the upper right corner, and check “Your 5 Most Recent Posts” section. Then click “See All Posts” button.
Then you will see how your posts performed – how many people has been reached, how many of users clicked, commented or shared (interacted) your content. As we are talking about getting traffic to your website, you should mostly check the amount of clicks that your posts received. See which posts performed the best and try to replicate them.
We should mention that there are several factors that can affect click-through rate. It’s post theme/topic, post’s content type (picture, video, blog post preview, etc.), posting time (hour and day of the week).
So use Facebook Insights to check when your audience is most active. You can check this by going to your page, press “Insights”, choose “Posts” and check “When your fans are online” section. Here you will see the hours and days of the week when your audience is mostly online. By knowing this information you can try to upload your content at mostly active hours, so your posts would get more engagement and more clicks to your website.
It’s also important not to forget to switch up the content you post – if you upload a link to your website on one post, try to upload a video or an image without any link on another post. Your Facebook page content shouldn’t consist of just links to your website’s blog, etc. Make it interesting for user to scroll through your page, then you will get clicks and free traffic to your website.
4. Engage with your audience
Another thing to consider is engagement. By posting regular and consistent updates don’t forget to ask questions and include other call to actions.
Questions invoke a response, right? So you will get more engagement to your posts naturally, as people are used to answer questions. Try to ask questions that are short, intriguing and related to your niche.
Talking further about engagement try to always respond to comments and private messages, whether it’s positive comments or complaints. People get mad when they are being ignored. It’s always better to write constructive answer to complaint as other people will also see that you try to help your current customers by sorting out the problems they are facing right now.
5. Organize contests and giveaways
Facebook contests and giveaways can increase engagement rate, attract new Facebook page likes and drive free traffic to your website if you organize it correctly.
One of the main things to consider is a prize. Always choose prize wisely, as it makes a big impact on user’s decision to participate in the contest. As you can guess the more expensive prize will be offered the more participants you will get.
Another thing to consider is rules. Always make clear rules so that everyone would understand them right ahead.
You can run a giveaway called “tag a friend and win”. People would just need to tag one of their Facebook friends in the comments section and they would already have a chance to win your prize.
Easy and effective! As for users it’s easy to participate and for you it’s effective strategy because these rules would attract more people to participate in your giveaway who would potentially visit your website.