Have you ever wondered what actually YouTube algorithm takes into consideration to decide what videos should rank higher in the search results?
Undoubtedly, your video title and description are crucial factors which influence on whether YouTube will serve your video to an audience or won’t. However, in order to optimize your videos not less important is to leverage the unseen keywords, also known as tags.
In this article, you will learn everything you need to know about tags on YouTube, starting from what exactly YouTube tags are, why they are important and some best tips to follow while adding tags.
Let’s get started!
What are YouTube video tags?
YouTube video tags are words and phrases that you insert into your video particular section. These keywords are used in order to define your content and, consequently, make it easier for other users to know what your video is about.
What is more, tags are a highly beneficial element for getting a bigger amount of views of your YouTube video. It means that when you include the tags relevant to your video, you boost the chances that people will find and watch it.
Why YouTube video tags matter?
Although your YouTube audience won’t see your tags, however, it doesn’t mean that you can skip them while uploading videos to YouTube.
In fact, social media studies have found a small, but significant impact of tags on YouTube videos. Tags provide YouTube with additional context about your video and therefore help your video rank higher in the YouTube search results.
Moreover, based on your written tags, YouTube algorithm determines your video category and puts it as a suggested video alongside other similar content.
Now, it sounds convincing to get started using YouTube video tags, isn’t it?
Best practices of YouTube tags
In order to use YouTube tags to their fullest potential, it is advised to review the tips described below.
1. Set your target keyword as the first tag and put the rest by importance
According to social media researches, YouTube takes into account the first few tags of your video while ranking content in the search results. In this case, use the words that make the most sense for your YouTube video. Here your target keyword is considered as a good started point.
So, ensure that your primary tag is the exact keyword you want to target.
2. Add some broader keywords that describe the general subject your video falls into as other tags
By inserting broader keywords as your other tags, you assist YouTube in understanding your uploaded video context.
For instance, if your video is about how to do an effective push up, then it is recommended to use the “workout”, “fitness” phrases as the broad tags. Consequently, you will show YouTube algorithm that your video general topic is about sports.
3. Don’t use too many tags
Although including too many various tags into videos is the common action that a majority of new YouTubers takes, it doesn’t mean that experienced users cannot do the same.
However, keep in mind that this can bring more harm than benefits to your YouTube channel. Why?
Just because tags are used in order to help YouTube to grasp the content of your video. So, if you insert a dozen of different tags, it will be hard to understand what your video is exactly about.
All in all, if you overload your YouTube video with various tags, you will confuse YouTube algorithm and make negative influence on your video rankings.
Instead, it is advised to add not more than 5-8 tags, which will define your YouTube video subject. Moreover, studies show that you will get the best SEO results, if your tags’ length is approximately 1-3 words.
How to add tags to your YouTube videos?
Now as you know what strategy to apply while inserting tags to your videos, it’s time to learn how to add them. In fact, the process of adding tags into your YouTube videos is very easy and takes only several steps.
Step 1. Sign in to your YouTube channel and tap the camera icon at the upper right corner of your screen.
Step 2. From the drop-down menu choose the “Upload video” option.
Step 3. Select the video, which you want to upload to your YouTube channel and, consequently, you will start the upload process.
Step 4. Give the name to your video and write its description.
Step 5. Now it’s time add tags into a specific field. Don’t forget to separate them with commas.
Step 6. Click the “Done” button in order to complete the upload.
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Wrapping everything up, YouTube video tags are considered as a valuable tool in highlighting the subject and relevance of your video. Tags are helpful for both, your audience and you.
So, while thinking what tags to choose for your video, add the ones that are relevant and descriptive. Only then, you will be able to boost ranking of your YouTube videos.
What tactics do you implement when inserting tags to your YouTube videos? Please write your opinion in the comments below!