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When you think about which promotional tool to include into your Instagram marketing strategy, does a banner come into your mind? If your answer is no, then you should undoubtedly consider the advantages that you can receive from applying banners for your Instagram content.
Instagram banners are considered as a relatively new and powerful type of content that grabs an audience’s attention. They are popular among various types of Instagram users, from influencers to brands.
However, there are still some Instagram users who don’t realize why banners are so effective and why people are using them.
In order to receive answers to these questions, keep reading and in this article you will be able not only to figure out the reasons why banners are popular and impressive, but also get tips for creating a catchy banner for your Instagram profile.
Let’s dive right into it!
What are Instagram banners?
Banners are the most non-standard type of Instagram content, which is instantly noticeable because of its sizes and colors that stand out, catch eyes of your audience encouraging them to interact.
While people are looking through your Instagram grid, a banner is one of the first things they will notice.
Why Instagram banners are so efficient?
I am sure that at least once you had a situation when you didn’t want to upload a simple picture or a video on your Instagram profile and started to think about something extraordinary that will differentiate you from other users’ posts.
In this case, it is advised to create and publish an Instagram banner.
Why? The answer is simple.
Only a minority of users post banners on their Instagram accounts. It means that banners are that type of content which makes your Instagram account remarkable and encourage an audience to come back again to check for more content.
They can easily help you to distinguish your profile, bring you a massive engagement and most likely increase your Instagram followers’ base.
How to create a great Instagram banner?
If you know how to correctly craft and publish banners on your Instagram, you will be able to make your profile look attractive.
Let’s see the main steps that you need to take while posting a banner on Instagram.
Step 1. Choose the image
Your first task is to select a photo that will correspond with your Instagram aesthetics. Don’t pick something that doesn’t suit your profile at all. Keep in mind that the picture should have the same color palette as your whole Instagram account’s grid.
Step 2. Decide on the right concept
Secondly, you need to determine how your banner will look like, what part of the banner will be on each picture and how many images do you want to make. You have an opportunity to choose from different options of Instagram banners with 3, 6, 9 or even 12 images. It is up to you!
However, by deciding on how many pieces you want to divide your photo, ensure that important elements would not be cropped.
Step 3. Design the banner
Although there is no way to create a banner on Instagram itself, you can use the third-party apps, such as “PhotoSplit for Instagram“, “Grid Post – Grids Photo Crop” and etc.
Select the one that seems the most convenient for you and use it in order to produce a catchy Instagram banner.
Wrapping everything up, Instagram banners can be a very effective method to differentiate you from other Instagram users, catch the attention of your audience and grow your profile.
If the next time you will be thinking how to make an engaging post, go and create a banner that will give your Instagram profile’s visitors a fantastic first impression.
What is your opinion on Instagram banners? Do you upload them on your Instagram account? Please share your thoughts in the comments below!