Twitter is one of the best social platforms for brands and individual users to utilize. Twitter can help you to reach your audience quick & easy.
However, if you are new to Twitter platform, it may not seem so easy to use. But don’t worry, we will help you to avoid any Twitter fails, will help you to get more engagement and even tell you what to post. We got you covered.
With these 6 basic Twitter tips for beginners you will become a professional tweeter in no time!
Let’s get started!
1. Optimize your Twitter bio
That’s one of the most important tips for Twitter beginners. Your Twitter bio section has a limit of 160 characters. That means you should be able to explain the world about your brand/business in just a few short sentences. You need to create a short and awesome bio!
To make you bio look awesome and outstanding, don’t be afraid to make it funny and include something original in it.
In your bio section, try to tell exactly what your brand does and what it is about. If you brand achieved some success already, don’t be shy and mention those accomplishments. For example, if your brand’s website had over 50 000 visitors this month, mention it. If your brand just launched, then mention your goals and projections.
Also you need your bio to be targeted towards your business, so don’t forget to add niche related hashtags to your bio.
It’s also important to mention to upload a great quality profile picture because people will be viewing your Twitter profile on different devices (on different resolutions). So, you need it to look great on all screen resolutions. If you are not running a brand and just want to set up your own Twitter account or you are a personal brand, then just go with your head shot profile picture.
2. Posting frequency
If you have just created your Twitter account, then this tip should be very important for you. As in the beginning, you don’t have any baselines or schedule of posting, you don’t know when your audience is mostly active (as you probably don’t have much of audience at the moment).
So just try to post content as much as possible, but don’t spam. Always upload only valuable content. But don’t go overboard with posting, do not post every 5 minutes. If your engagement drops post by post, it means that you’re posting too much. Don’t overwhelm your followers, try to post up to 5 posts per day.
Keep in mind that Twitter users will not check their feeds all at the same time, so try to upload posts throughout the day. Not just working hours, but early in the morning and late at night too.
3. Tweet photos to make your tweets more appealing
Now let’s talk what type of content you should upload. You should upload more of the content that your audience is mostly engaged with. As you are probably just starting, you don’t have statistics which content your audience likes the most.
So here’s a little tip for you – tweet more photos to make your Twitter posts visually appealing.
Tweets with photos generally receive more user engagement. That means tweets with pictures get noticed more often. That leads to bigger engagement rate which helps to increase your brand awareness.
Just try to open Twitter on your phone and you will see that posts with images takes a larger space on the phone screen and those posts also look more interesting for human eye.
4. Learn how to properly use hashtags
Here’s the fourth Twitter tip for beginners! Hashtags on Twitter are as important as on Instagram. In general hashtags help users to find tweets according to the niche they are searching for. In other words they act similarly as a color filter on an e-commerce store.
To create a hashtag, you have to put # (pound) sign in front of the word/phrase without any spaces or other punctuation. After you post a tweet with a hashtag, the hashtag automatically becomes a clickable link.
People find your posts by the specified hashtags. The better hashtags you pick, the more eye-balls you attract, followed by increased engagement.
It might look like the more hashtags you put in your tweet, the more exposure you get. Unfortunately, that’s not true. Including too many hashtags in your post may seem as spam to Twitter and overall it leaves less space for your actual tweet message (as Twitter allows only maximum of 280 characters to tweet). The best practice would be to add 1 – 3 hashtags per tweet on average.
5. Best time to tweet
What’s the point of tweeting if it would not reach you potential audience, right? That’s why it is really import to know when is the right time to post your tweets. Different marketers specify various preferred posting times, but here’s the most common findings.
Posts get the most retweets at around 5 pm. Tweet click through rates are highest on Friday and all weekend.
And here’s the most import one – tweets reach more audience and get more engagement when they are posted between 12pm – 1pm and 5pm – 6pm. Now you know the right time to post!
If you are unable to post on that time, just use scheduling tools to post Twitter tweets at that exact time. Note that scheduling Twitter posts would even save a lot of time in your day.
6. Organize contests/giveaways
Since you probably don’t have a lot of audience, I guess you would like to get more followers. There’s one very effective strategy to get more Twitter followers fast and cheap. Just run a contest or a giveaway.
Giveaway’s only expense is the prize that you gift to the winner. Giveaways attract a lot of users and much more engagement than just regular tweets. The success of the giveaways depends from couple things.
Firstly, pick the prize carefully. Prize should be related to your page’s niche. Of course, the more expensive the prize is, the more participants it will attract.
Secondly, set clear & simple giveaway rules. Don’t overcomplicate. For example, these rules would be easy understandable for participants: “Tag one Twitter friend and win the prize”.
Thirdly, share your giveaway as much as you can. If you have following on other social media platforms, then share your giveaway there too. The more participants you get, the better you ROI (return on investment) will be. Because it doesn’t matter how many participants there will be, you will be giving away only one prize.
Don’t miss: 7 Best Ways to Get more Followers on Twitter
All in all, these 6 basic Twitter tips for beginners should help you to get started. Do you have any more tips? Don’t hesitate to leave a comment below!