You are using Twitter as a part of your marketing strategy because you have already realized that being active on Twitter helps you to easily boost your brand’s online exposure, create opportunities to reach new audiences, drive traffic to your website and generate leads.
However, just being active on Twitter, you will not improve your performance results.
In order to grow your brand and receive really effective outcomes, your task should be to understand what the most frequent Twitter mistakes are, fix them and ensure that you will not make them in the future.
In this article I am going to present you 8 common Twitter mistakes that you need to avoid if you want to make your tweets’ performance more successful.
Let’s dive right into!
1. Not optimizing your Twitter profile
It doesn’t matter whether you are just started your performance on Twitter or you have been tweeting for a long time, ignoring optimization of your Twitter profile is like closing the doors on potential customers.
In order to grow your brand, you need to introduce it on Twitter in a way that will grab audience’s attention and evoke their curiosity.
To make your Twitter profile look professionally, your task is to optimize:
- The images. It is your profile photo and header picture.
Believe me or not, but people don’t like Twitter profiles without profile images. They consider this type of Twitter accounts like a spam, isn’t worth to be followed and just scroll it.
So, in this way, use your brand’s colors in the header picture. Consider about including the images of your products, services, storefronts or company’s events. What is more, use your brand’s logo as the profile picture.
Overall, insert images that will help an audience to recognize your brand and will make your Twitter profile look professionally attractive.
- The bio. Here is the place where you have an opportunity to explain an audience what your brand does and how it can help, what value it can give to people.
If you have already wrote a great description, it doesn’t mean that you will not change it anymore. Keep in mind that your profile should stay up to date. In this case, in order to keep your Twitter profile fresh and related to your brand’s goals, it is advised every few months review and rewrite your Twitter’s bio.
- The URL. Insert a shortened link of your brand’s website.
In this way, you will encourage an audience to visit your website and most probably to take some actions there.
All in all, go and look over your Twitter profile to ensure that everything is filled in. If you notice that your account needs improvements, then make them, don’t leave it incomplete! Because only optimized accounts are ranked higher in Twitter searches and, consequently, they are more visible to an audience and receive the higher engagement level.
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2. Tweeting inconsistently
It is great when you have a lot interesting thoughts which you want to share with your Twitter audience, however, if you are tweeting too much, then it can become a big issue.
According to social media studies, Twitter profiles that upload from 1 to 4 tweets per hour get the best engagement. Moreover, researches show that if it is more than 4 tweets per hour, then users’ engagement decreases quickly, reducing the chances of these Twitter posts being noticed and retweeted by an audience.
Remember, you need to tweet at least once per day. Otherwise, if you go too long without posting, your Twitter audience may lose interest and just unfollow you.
What is more, you should ensure that you are uploading your tweets at the optimal time, or in order words, at the time when your audience is the most active. Only then your tweets will get as many eyes as possible and, accordingly, it will boost clicks and interactions.
However, if you aren’t sure when to tweet because you don’t know your Twitter audience’s active hours, don’t worry, just use Twitter analytics and you will figure out all the necessary data there.
So, start schedule your Twitter posts which will help you to stay consistent and see profitable results from your Twitter performance.
3. Posting too many promotional tweets
Without a doubt, you, as a brand love your products or services and your task is to make an audience aware of your brand and encourage them to make a purchase. However, Twitter is about being social, not about selling.
People buy products or services from the brands they like and trust. But don’t think that your promotional Twitter posts can build strong relationships with your audience and create users’ reliance on your brand. Users will not be interested in following your brand’s Twitter profile, if they only are chased down with your brand’s offers. So, stop using Twitter for promotional purposes.
Instead of it, while creating your Twitter content strategy, it is advised to include the elements, such as storytelling, trends and personalization into your tweets. It doesn’t matter what business field your brand is in, fill your Twitter profile with informative and entertaining tweets that your audience will be keen to see. But don’t forget to add a drop of human touch, in order to remind your Twitter audience that there is a real person behind your brand.
In this way, you will become an engaged member of the Twitter community and, consequently, your brand will get trust of an audience.
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4. Ignoring usage of images in your tweets
Undoubtedly, you can start arguing with me that Twitter isn’t a visually driven social media platform. However, pictures play an important role in your tweets’ performance.
Don’t believe me?
And if I say that Twitter posts which include pictures get 18% more clicks and 150% more retweets. It sounds better now, isn’t it?
In this way, while writing your tweet, don’t forget to add an image, graphic or even a video. Then you will increase the chances to grab Twitter audience’s attention and encourage to take actions.
5. Overusing hashtags or not using hashtags at all
Using too many hashtags in Twitter posts is a common mistake that a majority of Twitter newcomers do.
If you are hashtagging every second word, then it looks spammy and makes your tweet difficult to read and understand.
Only when hashtags are used correctly, they are a powerful thing to connect conversations across Twitter and draw attention to your tweets.
Social media studies state that tweets with a big amount of hashtags cause decrease of your Twitter posts’ engagement rate. What is more, as the Twitter rules say that you shouldn’t add more than 2 hashtags per post.
On the other hand, not inserting hashtags into your tweets is also considered as a disadvantage. When an audience is searching for tweets on specific topics, the hashtags assist them in finding the most relevant content. So, if you add two hashtags that generally determine your Twitter post’s content, it is the best what you can do.
Overall, try to follow an advice above and you will receive more successful results from your Twitter performance.
Don’t miss: How to Use Twitter Hashtags Effectively
6. Not engaging with your followers
Interactions are that important factor which measures the success of your Twitter profile’s performance.
Many brands forget the main word that describes Twitter, it is “social”. Although they are using Twitter in order to boost awareness of their brands, however, primarily they need to engage and build connections with an audience.
Therefore, if users leave comments on your tweets, don’t make them feel ignored and unappreciated. Instead of it, like your audience’s comments, reply to their thoughts and start a discussion on your tweet’s topic. In this way, you will get to know your Twitter audience closer and turn them into your brand’s loyal fans or even customers.
It doesn’t mean that you need to spend a lot of time interacting with your Twitter audience. Take several minutes in the morning and several in the evening in order to show that your brand is really social and likes to speak to its’ audience.
Don’t miss: 5 Techniques to Increase Twitter Audience Engagement
7. Creating too long tweets
Believe me or not, however, 280 characters’ tweets are considered as too long in order to encourage an audience to engage.
Why? Actually Twitter is created for an audience on-the-go. It is about getting a bite-sized amount of information. Therefore, if you make too long Twitter posts, then audience will not go deeper into their content and just skip them.
Various social media researches prove that shorter tweets, those under 100 characters, receive 17% higher engagement. What is more, if your tweets count around 280 characters, then there will be no space for a retweet or a @mention to be shared by your followers. In this way, short tweets are exactly what you should aim for.
In order not to make this mistake, just try to express your thoughts as briefly as possible and you will see that engagement of your tweets is increasing.
8. Forgetting to track Twitter metrics
With all tasks that you need to do in order to grow your brand, it is very easy to let some important things go with a flow.
Undoubtedly everyone can create tweets, schedule them and pray for the best outcomes. However, in order to receive profitable results, you need to figure out how effectively your tweets perform.
In this case, start using Twitter Analytics where you can easily track different metrics regarding your performance.
Actually there are 3 most important metrics that you should track:
- Profile visits (total amount of users who checked out your Twitter account);
- Followers’ growth (total number of users who started to follow you on Twitter, in other words, new followers);
- Volume of mentions (how many times your brand name has been mentioned on Twitter).
But it doesn’t mean that now you should stick only to these 3 metrics and don’t even pay attention to other indicators, such as impressions, engagement. Use an opportunity to analyze various metrics provided by Twitter Analytics to understand your tweets’ performance and make your twitting strategy more powerful.
Don’t miss: 5 Twitter Metrics That Help You to Tweet Better
Wrapping everything up, after today’s discussion you should have an idea of what you should not to do on Twitter in order to grow your brand’s presence.
However, if you see that you have already made one of the mistakes mentioned above, don’t worry. Just learn where your strategy needs an improvement and fix it.
If you have any questions related to this topic, let me know in the comments below!
