Many brands think that getting started with YouTube isn’t a big deal and all you need to have is a channel and a few videos. However, this isn’t enough for a successful performance.
Usually, brands don’t understand why they are failing to get more YouTube subscribers. This happens because having a lot of tasks to do on YouTube, brands don’t even notice that they are making mistakes and, consequently, it reduces the effectiveness of their actions.
So, if you are wondering what are the most common mistakes people or brands make on YouTube, then keep reading further.
1. Not having a clear plan
Do you have a clearly defined YouTube strategy plan? Are you creating videos only because other YouTube creators are doing it?
Actually, not having a YouTube marketing plan is one of most frequent mistakes that a majority of marketers make while performing on YouTube.
Many brands, even those who are very active on their YouTube channels, usually don’t have a clear vision what they desire to achieve. Then it only results in disconnection between a content and brand’s image.
In this case, before starting to upload your first videos on YouTube, your task is to specify what goal you want to accomplish and set up a clear action plan. Only having an exact plan you will be able to understand whether you are moving in the right direction and, consequently, more quickly reach a desired objective.
2. Skipping video descriptions
Believe me or not, one the most important thing that grabs users’ attention is your YouTube video’s description. It helps your brand to tell an audience what your video is about and encourage them to click on a video. Good description also helps to rank better in search results.
However, many marketers don’t understand how crucial a video description is and just skip it, leaving empty space.
So, in order not to make this mistake and not miss a chance to grow your brand’s presence, you need to start writing your YouTube video descriptions. While creating video descriptions, keep in mind that nowadays people have short attention spans, around 8 seconds. In this case, better write short texts, make them as clear as possible. Otherwise, if your YouTube video description is too long, user will have to click “Show more”, but most probably they will not do that.
Moreover, you can add a link of your brand’s website to video description, consequently, it will drive traffic to your business.
Overall, write your YouTube video descriptions that induce users to stop and click on your video content.
3. Uploading short videos
Many marketers still think that shorter YouTube videos are better and here they are making a big mistake.
According to the latest social media studies, longer video content (at least 10 minutes), provides better results comparing with the shorter videos.
Therefore, longer YouTube videos tend to get ranked higher on YouTube search results. This happens because YouTube uses watch time as the key index to rank videos. It doesn’t mean that retention rate isn’t important, however, watch time matters more for YouTube SEO (search engine optimization).
Consequently, as longer videos are ranked higher, they get a bigger amount of views and increase subscribers’ base of your YouTube channel. What is more, a longer video content provides your brand with a higher engagement rate.
In this way, try to create a longer YouTube video and you will get better results. However, if you see that it is impossible to make a long video content on particular topics, then keep it short but informative, as quality of your video matters too.
4. Not using keywords for better rankings
Actually, ranking is considered as the most crucial thing for your YouTube videos. However, many marketers don’t even know that keywords influence on how high the videos appear in YouTube search and don’t use them. Consequently, marketers’ actions become ineffective and don’t give the great results.
So, if you want to make your YouTube video performance successful, then your task is to insert main keywords that are related to your video content.
Add clear, relevant keywords into your video title and description as well. In this case, you will make your YouTube video more discoverable. What does it mean? It means that more people will notice your video, click on it to view and share with their audience. What is more, by including keywords you are boosting your chances to receive new subscribers.
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5. Forgetting to use call-to-action
Although it can seem not so important, however, many researches prove that YouTubers who are asking to subscribe to their channel or to leave a comment, increase chances to get the higher engagement level on their videos.
In this case, don’t be afraid to encourage your viewers to take action (comment, like or subscribe) at the end of your YouTube videos. By using call-to-action in your YouTube videos, you will be able to figure out what your audience thinks about your content and get to know them closer. Moreover, call-to-action is considered as an easy and effective way to show that you care about your YouTube audience’s opinion.
All in all, if you want to get specific actions form your YouTube audience and most likely, increase a number of your channel’s subscribers, don’t be afraid to ask. Because otherwise (as viewers can’t read your mind) they will not give you what you want. Just ask!
6. Not using YouTube Analytics
Without understanding how effective your performance on YouTube is, this looks like driving in the dark without the lights.
Fortunately, marketers have an opportunity to use YouTube Analytics in order to track their video performance.
This YouTube’s analytical tool provides you with a data like audience demographics, watch time, traffic sources, engagement level, retention rate, subscribers’ growth and many others. So, it helps you to find out various information about your audience, how efficiently your videos are performing and what you need to do differently in order to grow your YouTube channel.
YouTube Analytics is considered as a gift which is impossible to ignore. Otherwise, you will be performing on YouTube without knowing what gives you the best results and what drags you down from your goal.
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Wrapping everything up, learning is the key for improvements. In this case, keep in mind 6 common YouTube mistakes that were discussed in this article and try to avoid them in the future. Only after that you will be able to ensure the successful performance of your YouTube channel.
Do you know any other mistakes that many marketers make on YouTube? Let me know what your thoughts are in the comments below!