If you are running business then you probably create Twitter profile for your business to drive additional traffic and get sales. But many of us face the problem of little or no traffic from Twitter.
In this article I will share a few tips to improve your Twitter game! Here are 5 ways to get more traffic from Twitter now!
1. Research hashtags to get more traffic from Twitter
Hashtags help users to find the content they are looking for. You must use hashtags to reach people that are not your followers yet. If you won’t, then your posts will be seen only by small portion of your current followers.
Many researches conducted on Twitter engagement show that tweets with hashtags get two times more engagement compared to tweets without any hashtags. The more engagement you get, more eye-balls you attract and consequently you will drive more traffic to your website from Twitter. So, always include at least one hashtag in your tweet.
Also, don’t overuse hashtags. Always include at least one hashtag, but keep it under 2-3 hashtags per post. Many studies suggest that more than 3 hashtags usually get less engagement in Twitter, mainly because those tweets are considered as spam.
Use only specific hashtags that are related to your particular post. Don’t use general ones, as they are too broad. The easiest way to find out which hashtags you should use is to check out your competitors or other influencers in the same niche. When you find out which hashtags are used the most, it means that they are trending and work the best, so you should use them too.
Also check out third-party apps and websites which provide Twitter hashtags suggestions. There are many free options out there such as Hashtags.org, etc.
2. Use visuals
You mainly see short text tweets in Twitter and of course that’s the big idea of Twitter. It is completely different from Instagram. But you should keep in mind that visuals (photos, gifs, videos) attract people more compared to plain text.
Recently Buffer conducted a social media research on Twitter engagement, and found out that tweets with images received 89% more favourites, 18% more clicks and 150% more retweets! These numbers prove that visuals get immediate human attention and look more interesting for a human eye.
It doesn’t mean that you should add an image to every tweet, but try to use it as often as possible. Also don’t forget to use videos in your tweets, as they perform as good as images.
By getting more engagement, you get more reach and free traffic to your website, so always consider using any sort of visual content.
3. Tease a little and write great headlines
Headline can make or break your tweet’s organic reach. You need to think of the headline that would attract audience interest and be engaging. Also, if you are posting an image, then you can include attention-grabbing headline into your image.
It’s a good strategy to ask questions in your tweets. Questions naturally impose answers, so people will be willing to proceed to find out more.
Have you heard about click-bait headlines? Click-bait works because it attracts audience curiosity but doesn’t give enough information for them to fully figure out that particular situation. So, try to not give away 100% of information in your tweet.
If your tweet has a question in it and answer to that question, then your audience won’t be intrigued to click-through as they already know the answer. If your audience can guess a full story within tweet’s text, then you won’t get any clicks to your website. Just tease your audience with something intriguing and ask them to click through to find out more! Using this strategy you will get more traffic from Twitter.
4. Keep it short
Now you know that you should post more of a visual content and ask intriguing questions. But what’s more to know is that you should always keep your tweets as short as possible. Recently Twitter increased their tweet limit from 140 to 280-characters, but that doesn’t mean that you should write till your reach the limit.
There were many researches conducted on engagement dependence on tweet’s count of characters. It was found out that shorter tweets (80-110 characters) receive the best click through rate (CTR). So, always look for a way to shorten your tweet.
5. Optimize your profile
Firstly, when people notice your tweet or comment they only see your profile picture. So, make sure it’s high-resolution and attractive, as it can induce them to check out your profile.
Secondly, once user proceeds and arrives to check out your profile, he will notice your bio. You don’t have a lot of space in your Twitter bio description, so use it wisely. You can always improve it to increase click through rate and drive more traffic to your website.
Don’t forget to add link to your website, it can be a link to your main page, latest blog post or specific page to gather more leads from Twitter traffic.
Don’t miss: 8 Twitter Tricks You Probably Didn’t Know About
Here were 5 ways to get more traffic from Twitter. Do you have any other suggestions? Leave a comment below!